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WRUM logo.png
City Orlando, Florida
Broadcast area Central Florida
BrandingRumba 100.3
HD2: Mega 97.1
SloganMas Música Variada
HD2: Donde Viven tus Hits
Frequency100.3 MHz ( HD Radio)
Translator(s)97.1 W246BT (Clermont, relays HD2)
97.1 W246CK (Kissimmee, relays HD2)
First air date1950 (1950) (as WKIS-FM)
FormatFM/HD1: Tropical/ Latin pop
HD2: Bilingual CHR "Mega 97.1"
Language(s) Spanish
ERP100,000 watts
HAAT484 meters (1,588 ft)
Facility ID59976
Transmitter coordinates 28°34′51.9″N 81°04′31.2″W / 28.581083°N 81.075333°W / 28.581083; -81.075333
Latitude and Longitude:

28°34′51.9″N 81°04′31.2″W / 28.581083°N 81.075333°W / 28.581083; -81.075333
Call sign meaningWe're RUMba
Former call signsWKIS-FM (1950–1971)
WDIZ (1971–1996)
WSHE (1996–2004)
WEBG (2004–2005)
Owner iHeartMedia
(Clear Channel Broadcasting Licenses, Inc.)
Webcast Listen Live
HD2: Listen Live
Website rumba100.iheart.com
HD2: alma971.iheart.com

WRUM (100.3 FM) is a radio station broadcasting a Spanish tropical format. Licensed to Orlando, Florida, United States, the station is currently owned by iHeartMedia. [1] [2]

WRUM is also broadcast on HD radio. [3] The station mainly plays reggaeton, Latin pop, and Salsa. The studios are in Maitland and the transmitter tower is in Bithlo.

The station was previously Oldies-formatted WSHE and WEBG, and prior to that, the frequency was home to Album Oriented Rock station WDIZ since 1971. [4] [5]


On April 19, 2017, WRUM-HD2 launched a bilingual CHR format, branded as Boom 97 Uno (simulcast on translators W246BT 97.1 FM Clermont and W246CK 97.1 FM Kissimmee). [6] However, due to a trademark claim by Radio One (which uses the "Boom" brand for its classic hip hop stations), the stations rebranded as Oi2 97 Uno (pronounced "Oidos") on May 4, 2017. On February 8, 2018, WRUM-HD2 rebranded as Mega 97.1. [7]


  1. ^ "WRUM Facility Record". United States Federal Communications Commission, audio division.
  2. ^ "WRUM Station Information Profile". Arbitron.
  3. ^ "HD Radio Station Guide for Orlando". HD Radio. iBiquity.
  4. ^ http://articles.orlandosentinel.com/1999-04-30/entertainment/9904290633_1_wshe-oldies-clear-channel
  5. ^ http://articles.orlandosentinel.com/1999-05-15/news/9905150152_1_wshe-wocl-chancellor
  6. ^ Bilingual CHR "Boom 97 Uno" Debuts in Orlando Radioinsight - April 19, 2017
  7. ^ Oi2 Returns to iHeart as Mega 97.1 Radioinsight - February 8, 2018

External links