WPRD

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WPRD
La Voz 1440.png
City Winter Park, Florida
Broadcast areaOrlando
Slogan"La voz de Orlando"
Frequency1440 kHz
Repeater(s)WOTS 1220 kHz, Kissimmee
WSDO 1400 kHz, Sanford
Format Spanish Variety
Power5,000 watts day
1,000 watts night
ClassB
Facility ID29341
Transmitter coordinates 28°35′18″N 81°22′53″W / 28.58833°N 81.38139°W / 28.58833; -81.38139
OwnerJ & V Communications, Inc.
Website Official website

WPRD (1440 AM) is a radio station broadcasting a Spanish Variety format. Licensed to Winter Park, Florida, United States, WPRD is owned and operated by J & V Communications, Inc.

WPRD serves as the main flagship station for J & V Communications, Inc. and is headquartered in Orlando, Florida, in the same building previously occupied by former stations WABR and WBJW (the latter now WOMX-FM).

Some programming on WPRD is repeated on WOTS 1220 kHz in Kissimmee, WSDO 1400 kHz in Sanford, WTJV 1490 kHz in DeLand, and WUNA 1480 kHz in Ocoee. WPRD also shares programming with Puerto Rican station WCMN.

History

Following the demise of WAJL, WPRD started broadcasting on the same 1440 frequency as "Pride 1440", playing music from the 1940s through the 1960s.

Kids' Choice Broadcasting Network, later Imagination Station Network, started broadcasting in late March 1990 on WPRD as its originating station. During this time the station used the moniker "The Imagination Station". [1] Station owner, Metroplex Communications, invested in the network. [2] In September, the station sponsored a concert for the one year anniversary of non-profit Arnold Palmer Hospital for Children and Women featuring Peter Yarrow, a network vice president and investor. [3]

On February 27, 1991, the Imagination Station Network stopped broadcasting on the station. At 2 PM that day, the station changed over to all-news with the CNN Headline News service. About 100 calls were received by the station regarding the discontinuation of the network on the station. [4]

For a brief period in 1993, the call letters were changed to WWZN before reverting to WPRD.

Since the mid 1990s, WPRD has been owned by J & V Communications, Inc. and started broadcasting in a Spanish-language variety format under "La Fantastica 1440". The name was later changed to "La Voz 1440" in late 2014, as it remains known to this day. [5]

References

  1. ^ Barbieri, Susan M. (April 25, 1990). "A Radio Network For Kids Has Its Infancy In Orlando". Orlando Sentinel. Retrieved June 2, 2016.
  2. ^ Hinman, Catherine (May 15, 1991). "Backers Hold Out Hope For Kids' Radio". Orlando Sentinel. Retrieved June 2, 2016.
  3. ^ Hinman, Catherine (September 12, 1990). "Peter Yarrow Sings Praises Of Helping Kids Build Future". Orlando Sentinel. Retrieved June 2, 2016.
  4. ^ Strother, Susan G. (March 1, 1991). "Popular Kids Radio Runs Out Of Money". Orlando Sentinel. Retrieved June 2, 2016.
  5. ^ WPRD-AM 1440 Winter Park

External links