Multimedia Gulch was an area of San Francisco, California SoMa district which contained many early personal computer multimedia focused companies in the 1990s. [1] [2] [3] The name was a reference to Silicon Valley which is also in the San Francisco Bay Area. [4]
It was described as "bounded by Market Street to the north, the Embarcadero to the east, Townsend Street to the south and Division Street to the west". [2]