Controversial term for wealthy black people in South Africa
Black Diamond is a term used
pejoratively in
South Africa to refer to a member of the new
blackmiddle class. The term was not originally derogatory. It was coined by TNS Research Surveys (Pty) Ltd[1] and the
UCT Unilever Institute to refer to members of South Africa's fast-growing, affluent and influential black community.[2] However, the term evolved negative connotations and is now used almost exclusively as a
pejorative term.[3]
Black Diamond is similar to the concept of the
WaBenzi.[4]