In April 2012, it became the second-largest online travel service in India, with a 30 percent share of the ₹370 billion (US$4.6 billion) market for online travel-related transactions.[3] It launched “holiday-cum-shopping card” with
State Bank of India (SBI).[4]
In September 2013, Yatra.com suffered a data breach of more than 5 million users records, exposing email and physical addresses, dates of birth and phone numbers along with both PINs and passwords stored in plain text.[5]
In November 2013, Yatra.com launched e-gift cards in collaboration with
Qwikcilver.[6]
In January 2016, Yatra.com appointed Vikrant Mudaliar as a chief marketing officer. He previously served as chief sales and marketing officer at Lenskart.com.[7] It was publicly listed on the
NASDAQ under the ticker symbol "YTRA" in December of the same year.[8]
In July 2019, Ebix, a US-based company, planned to acquire Yatra.com[9] but the acquisition was cancelled in June 2020.[10]
In June 2020, Yatra.com announced an underwritten public offering at $11.5 mn[11] and laid off about 400 employees around the same time.[12]
In October 2023 : Yatra.com posts Q2 profit at Rs 5.99 crore, revenue up 23.9% on-year[14]
Acquisitions
Yatra.com made three acquisitions: ticket consolidator Travel Services International (TSI) in October 2010, global distribution system provider Magicdom and Indian events and entertainment portal BuzzInTown. All were acquired for undisclosed amounts.[15][16] In July 2012, Yatra.com acquired a 100% stake in Travelguru.[17] In 2016, Yatra.com [18] acquired-hired Mumbai-based Travel-logs.in, which specializes in customized city walks and private tours.[19]