Cleartrip was founded in 2006 as a hotels and air aggregator by Stuart Crighton, Hrush Bhatt, and
Matthew Spacie. Seeing the fragmentation that existed in the Indian travel and hospitality sector, the founders decided to enter the online travel space.[3]
Cleartrip also operates Cleartrip for
Business,[4] an online
corporate travel management tool; Agent Box,[5] a travel tool for travel agents; and Cleartrip Mobile,[6] a travel booking app for mobile devices. In 2012, it launched new services such as Quickeys, a hotel booking application[7] and other journey planning services.[8][9]
In April 2012, Cleartrip launched
iOS app with a split-screen search feature to enable round-trip search results. Its app also came with geo-location feature to choose the airport for departure from the current location. The search platform of the app also allows users to swap the from and to cities with a tap. The app also runs on both
IOS and
Android.[10]
In January 2013, Cleartrip brought air, rail and bus tickets to
Apple's Passbook.[11][12] The same year the company undertook a massive
UI redesign project, Tuxedo where every field in the website was thought through in terms of placement, display, action.[13]
In 2014, Cleartrip Mobile was recognized as part of Apple's Best of 2014 Trends of the year and also featured as the ‘Editor's Pick.[14][15]
In 2015, Cleartrip became the first Indian online travel agency to feature on
Apple Watch[12] and by the end of 2015, its app traffic had overtaken web traffic and accounted for 59 per cent of its total traffic.[16] By May 2016 nearly 75% of Cleartrip's traffic was coming via mobile.[17]
In April 2018, Cleartrip launched an Arabic version of its website to target the growing Arabic community in the GCC region.[18]
In May 2018, Cleartrip launched an app for
Amazon's
Alexa voice assistant that enables Alexa users to voice search air travel options.[19][20]
With gross booking value of $1.4 billion and revenues worth of $110 million,[21] Cleartrip has annual growth of over 40% in
MENA, driven by the increasing shift from offline to online.[22]
In 2018, Cleartrip was named as one among the only two companies that followed the GDPR and allowed users to delete personal information associated with their accounts.[23]
In June 2020, Cleartrip announced the launch of TravelSafe – an initiative that allowed customers to get information of the latest travel restrictions on account of the
COVID-19 pandemic.[24][25]
Since the acquisition of Cleartrip by
Flipkart, the company has participated in the Flipkart Big Billion Day event in October 2021.[26][27] It has signed up
Anil Kapoor as its brand ambassador.[27]
The company has announced its plan to expand its workforce by 50% by March 2022.[28]
In October 2021, Cleartrip appointed former
Myntra executive Ayyappan R as its new
CEO.[29][30]
in October 2023 : Flipkart-owned Cleartrip's loss nearly doubles in FY23; income falls 17%[31]
Partnership
In 2017, Google announced partnership with Cleartrip for its flight search application,
Google Flights.[32]
In May 2018, Cleartrip had extended its partnership with Klook and
Musement, global activity platforms to amplify its integrated travel services in 48 European and 18 Southeast Asian countries.[33]
In April 2021, Cleartrip was acquired in an undisclosed deal by
Walmart owned
Flipkart.[39]
In October 2021, the Adani group picked up a minority stake in Cleartrip for an undisclosed amount.[40]
Geographic Expansion
In May 2010, Cleartrip launched its first overseas venture in the
UAE.[41] In May 2012, it expanded its operations to the Persian Gulf nations of
Oman,
Qatar,
Kuwait,
Bahrain, and
Saudi Arabia.[42] On June 21, 2018, Cleartrip announced the acquisition of
Saudi Arabia-based online travel aggregator Flyin.[43]