KASA-TV (channel 2), branded Telemundo Nuevo México, is a
television station licensed to
Santa Fe, New Mexico, United States, serving the
Albuquerque area and most of the state as an
owned-and-operated station of the Spanish-language network
Telemundo. KASA-TV's studios are located on Monroe Street NE in Albuquerque; its transmitter is located on
Sandia Crest, with translators in much of the state and southwestern
Colorado extending its signal.
Channel 2 in Santa Fe was established in 1983 and struggled for its first decade on air as an independent station. It went silent in 1992 during a merger with
KGSW-TV, which resulted in 1993 in its relaunch as
Fox affiliate KASA-TV. KASA remained the Albuquerque market's Fox affiliate until a merger led to Fox's move to a subchannel of
KRQE; at that time, channel 2 and its translators were sold to
Lubbock, Texas-based Ramar Communications and switched to Telemundo, which had previously aired on that company's
KTEL-CD. Telemundo's parent company,
NBCUniversal, purchased all of Ramar's stations in New Mexico in 2021.
History
Early years
The New Mexico Media Co., a group of
Santa Fe businessmen backed by California industrialist John J. Pollon,[2] applied on September 10, 1977, for a new television station to serve Santa Fe on
very high frequency (VHF) channel 11 (amended two months later to specify channel 2).[3] Both the New Mexico Media application and the other channel 11 bid, which became
KCHF, were contested by the
Albuquerque television stations for specifying the use of
Sandia Crest as the transmitter site, which they contended would have meant an insufficient signal over the city of license.[4]
Channel 2 came to the air on October 31, 1983[7]—a day later than announced,[8] prompting the station to apologize on local radio stations and claim it was "a day late but ... not a single program short"[9]—as
independent station KSAF-TV. Based in a new studio building at the corner of St. Francis and St. Michael's Drive in Santa Fe, channel 2 promised a strong signal for Santa Fe and Albuquerque, as well as the first live newscast for New Mexico's capital city;[10] the 9 p.m. newscast was scrapped just three months after launch, with the general manager calling it a "drain" on the station's resources as a startup operation.[11][12]
In October 1984, a California-based investor group bought into KSAF-TV.[13] The new ownership upgraded the programming by acquiring 600 films from a financially troubled
KNAT-TV; in order to avoid confusion with radio station KAFE and "KSFE-TV", a former cable channel in Santa Fe, the call letters were changed to KNMZ-TV (stylized as "KNM2") on March 1, 1985.[14][15]
The station filed for bankruptcy in August 1987, citing $11 million in assets but $15 million in liabilities.[16] Coronado Communications Company, a subsidiary of the
Las Vegas–based
Sunbelt Communications Company, purchased channel 2 for $3 million in early 1988.[17] Founding investor Pollon bought back the studio building, and KNMZ-TV moved its Santa Fe offices to smaller quarters on Calle Nava while shifting the bulk of operations to Albuquerque.[18][19] Coronado also laid off 17 staffers to cut back to the "bare bones" necessary for operation.[20]
Coronado made its own repositioning of channel 2 in 1989, changing the call letters to KKTO-TV.[19]
By mid-1992, KKTO-TV was economically struggling: Coronado had lost $6.6 million in its ownership of the station, and it warned that it could not continue to operate KKTO-TV much longer.[21] That July, the
Providence Journal Company (ProJo)—owners of
KGSW-TV (channel 14), New Mexico's Fox affiliate—reached a deal to purchase KKTO from Coronado. The deal was made with the express purpose of moving the Fox affiliation and channel 14 programming to the VHF station, which in turn would move its transmitter to Sandia Crest in a $1 million upgrade.[22][23] ProJo immediately took control of KKTO under a
local marketing agreement, firing its 18 staff and rehiring 10.[23]
Programming from KKTO ceased at midnight on September 6, 1992.[24] That same week, the
Associated Press news agency had sued the station for $78,700 in unpaid wire service bills.[25] The FCC approved the ProJo purchase of KKTO in January 1993, along with new KASA-TV call letters for channel 2.[26] On April 5, 1993, at 6 p.m., KGSW-TV signed off channel 14, and KASA-TV began telecasting on channel 2.[27]
In 1997,
Belo acquired the Providence Journal Company. However, it found that there was no synergy between KASA-TV and its clusters of stations in Texas, the Pacific Northwest, and the mid-Atlantic states and put the station up for sale, along with
KHNL in
Honolulu,
Hawaii, in May 1999.[28] The Albuquerque and Honolulu operations were purchased by
Raycom Media for $88 million.[29] Under Raycom ownership, KASA began airing a 9 p.m. local newscast produced for it by
KOB-TV in November 2000.[30]
After purchasing the
Liberty Corporation in August 2005, Raycom announced its intent to sell KASA and several other stations. On July 27, 2006, Raycom announced that
LIN TV, owner of CBS affiliate
KRQE, would purchase KASA for $55 million and take over operations at the end of August.[31] The creation of a television duopoly involving two "
Big Four" affiliates—typically the four highest-rated stations in a market, which cannot be commonly owned—was allowed since KASA was New Mexico's fifth-rated station at the time. The deal also saw KASA move out of its Albuquerque studio site—which had been used by KGSW-TV since its start—to KRQE's facility and switch from airing a 9 p.m. newscast produced by KOB to one from KRQE.[32]
The Telemundo era
While LIN was able to retain both KRQE and KASA in its merger with
Media General in 2014, this would prove not to be the case in 2016 when
Nexstar Broadcasting Group reached a deal to purchase Media General for $4.6 billion. KASA and KRQE were both ranked among the top four stations in the market during the November 2015 sweeps period, which meant that the company had to divest one of the two stations to comply with the FCC duopoly rules.[33] On June 30, 2016, it agreed to sell KASA-TV and associated translators to Ramar Communications, owner of
Telemundo affiliate
KTEL-CD (channel 15),
Movies! affiliate
KUPT-LD (channel 16), and
MeTV affiliate
KRTN-LD (channel 33), for $2.5 million.[34]
On January 18, 2017, Fox programming moved to a subchannel of KRQE, as Ramar did not acquire the Fox affiliation in the transaction. KASA switched to Telemundo; Ramar also converted its three existing full-power stations in the market—KRTN-TV (channel 33) in
Durango, Colorado, KTEL-TV (channel 25) in
Carlsbad, and
KUPT (channel 29) in
Hobbs—into satellites of KASA.[34][35]
Ramar announced the sale of its entire Albuquerque market television operation—KASA-TV, the other three full-power stations, and all of their dependent translators—to
NBCUniversal on July 30, 2021. The $12.5 million deal gave NBCU Telemundo O&O stations in 31 markets and marked the end of 23 years of Ramar's ownership of the Telemundo affiliation in the city.[36][37] The sale was completed on October 5.[38]
Initially, local news on Telemundo Nuevo México originated from the studios of
KJTV-TV, formerly owned by Ramar, in
Lubbock, Texas, with reports from Albuquerque-based reporters. As part of the sale, NBC entered into a transitional services agreement with
Gray Television, which had purchased KJTV-TV and other Ramar television assets in Lubbock earlier in 2021, to continue news production in the short term;[39] in announcing the purchase, NBC declared its intention to start its own local news service for KASA.[36]
On October 18, 2021, Albuquerque's NBC affiliate,
KOB, assumed production of the local newscasts.[40]
Technical information
Subchannels
The station's signal is
multiplexed. The use of major channel numbers 15 and 33 for the other subchannels correlates to the other full-power ex-Ramar stations in New Mexico.
KASA-TV shut down its analog signal, over
VHF channel 2, on June 12, 2009, the official date on which full-power television in the United States
transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition
UHF channel 27, using
virtual channel 2.[42]
Translators
KASA-TV has 22 rebroadcasters in New Mexico and Colorado.[43] In early 1987, KGSW-TV began building translators in such cities as Alamosa, Durango, and Farmington.[44] Around the same time, the then-KNMZ-TV built its first rebroadcaster, to serve Farmington.[45]
^Houghton, Howard (May 6, 1982).
"Santa Fe To Get TV Station". Albuquerque Journal. p. A-19.
Archived from the original on July 31, 2021. Retrieved July 30, 2021.
^Storey, Robert (October 12, 1982).
"Local TV Station Ready to Roll". The Santa Fe New Mexican. p. A-3.
Archived from the original on July 31, 2021. Retrieved July 30, 2021.
^"Investors buy into KSAF-TV". The Santa Fe New Mexican. October 20, 1984. p. A-5.
Archived from the original on July 31, 2021. Retrieved July 30, 2021.
^Brewer, Steve (February 11, 1989).
"Channel 2 Cuts Staff By 17 To Stay on Air". Albuquerque Journal. Albuquerque, New Mexico. p. C5.
Archived from the original on March 20, 2022. Retrieved March 20, 2022 – via Newspapers.com.
^
abQuick, Bob (August 5, 1992).
"Fox could change its channel". The Santa Fe New Mexican. p. B-5.
Archived from the original on July 31, 2021. Retrieved July 30, 2021.
^"Channel Change Notices". Albuquerque Journal. September 4, 1992. p. E2.
Archived from the original on July 31, 2021. Retrieved July 30, 2021.
^Nathanson, Rick (January 6, 1993).
"FCC Approves Fox Changes". Albuquerque Journal.
Archived from the original on July 31, 2021. Retrieved July 30, 2021.
^Nathanson, Rick (July 29, 2006).
"KRQE's Team Will Operate KASA". Albuquerque Journal. p. E1.
Archived from the original on July 31, 2021. Retrieved July 30, 2021.
^Nathanson, Rick (February 20, 1987).
"Some Stations Would Accept Condom Ads". Albuquerque Journal. Albuquerque, New Mexico. p. A11.
Archived from the original on March 20, 2022. Retrieved March 20, 2022 – via Newspapers.com.
(*) – indicates station is in one of Colorado's primary
TV markets (**) – indicates station is in an out-of-state TV market, but reaches a small portion of Colorado
1These stations are owned by
Mission Broadcasting but operated by Nexstar under an
LMA. 2These stations are owned by Londen Media Group but operated by Nexstar under a
TBA. 3These stations are owned by
Vaughan Media but operated by Nexstar under an LMA. 4TelevisaUnivision USA owns the licenses to these stations but the stations themselves are operated by
Entravision Communications under an LMA.