WorldMark by Wyndham (formerly Trendwest) is the developer and marketer of WorldMark, The club, a
vacation ownership program. Worldmark by Wyndham is part of the
Travel + Leisure Co. (Formerly Wyndham Worldwide).[1] The original development partner of the club was Trendwest International (TWI), a subsidiary of
Jeld-Wen, a door and window manufacturer.[2]
Worldmark by Wyndham (WbW), which does not own WorldMark, the club (WMtC or "the Club"), has a dual role for the club. First, WbW develops new properties for the club and sells vacation credits for these properties at a profit.[2] Additionally, WbW manages existing WMtC resort properties, the funds for which come from annual maintenance dues commensurate with the number of vacation credits each WMtC owner's account contains.
1989: The club, then known as Club Esprit, is founded by Bill Peare, with TWI as developer.
1991: The Club Esprit name is dropped due to a trademark conflict with a similarly named
manufacturer of clothing.
1993: Club Esprit officially renamed WorldMark, The club.
1998: Trendwest is spun off from Jeld-Wen, and Trendwest filed to become a closely held company recognized by the NYSE. At this time Jeld-Wen owned 80% of TrendWest, with the remaining being owned by TrendWest Management.
July 2002: By this time all shares in Trendwest had been tendered, and Trendwest became a wholly owned subsidiary of Cendant Corp, and part of the Wyndham WorldWide brand.
April 2006: Cendant Corp spins off Wyndham WorldWide as a separate entity.
April 2007: Wyndham WorldWide renames Trendwest (TWI) as WorldMark by Wyndham.