|City||Pawleys Island, South Carolina|
|Broadcast area||Myrtle Beach, South Carolina|
|Branding||98.5 Kiss FM|
|Slogan||The Big Station|
Cumulus Media |
(Cumulus Licensing LLC)
|WAYS, WSEA, WSYN, WLFF|
First air date
|HAAT||203 meters (666 ft)|
WDAI (98.5 FM, "98.5 Kiss FM") is an Mainstream urban radio station licensed to Pawleys Island, South Carolina and serves the Grand Strand area. The Cumulus Media outlet is licensed by the Federal Communications Commission (FCC) to broadcast at 98.5 MHz with an effective radiated power (ERP) of 6,100 watts. Its studios are located on U.S. Highway 17 in Murrells Inlet, South Carolina, and its transmitter is located a mile west of the studios.
98.5 signed on in the early 1990s with an adult contemporary and sports talk format. It became the market's first urban contemporary FM after a couple of years.[ citation needed] By 1996, WDAI was the number one station in the market.  WDAI dropped to third in Fall 1998 but regained its position in Spring 1999,  losing the top spot to WJYR in Fall 1999.  The drop in ratings came after a move toward more adult music, with 34-year-old women the target audience, after program director Ernie D. moved to WCMG and Chris Clay replaced him.  More rap was added in the 2000s (decade). WDAI leaned more adult after the 2009 debut of Power 100.3, a hip-hop music station also owned by Cumulus Media.
In January 2010, Cumulus Media hired a market veteran, Craig Russ, as its new Operations Manager. Personalities on the station included Monique from 10am to 3pm. Michael Baisden aired from 3pm to 7pm. Doug Davis was heard weekends on the station.[ citation needed]
In July 2010, WDAI changed from Urban Adult Contemporary to Mainstream Urban, replacing a similar format Cumulus had aired on WSEA for a year before switching that station to CHR. WDAI also took the syndicated morning show from WSEA; Rickey Smiley which replaced Tom Joyner In The Morning. 
On January 9, 2020 it was announced that WDAI has added Premiere Networks 'The Breakfast Club' to mornings. 
- Toby Eddings, "Area Radio Gets Surveyed Twice," The Sun News, June 9, 1996.
- Toby Eddings, "WDAI returns to top of radio ratings," The Sun News, August 22, 1999.
- Dawn Bryant, "NextMedia to Buy Seven MB Radio Stations," The Sun News, February 29, 2000.
- Toby Eddings, "Holli Heart wins national award," The Sun News, March 14, 1999.
- "Radio stations change formats". The Sun News. 2010-07-07. Retrieved 2010-07-07.
- WDAI in the FCC's FM station database
- WDAI on Radio-Locator
- WDAI in Nielsen Audio's FM station database
|This article about a radio station in South Carolina is a stub. You can help Wikipedia by expanding it.|