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City Conway, South Carolina
Broadcast areaMyrtle Beach
Frequency90.1 MHz
BrandingWHMC 90.1
SloganSC ETV
FormatPublic Radio
OwnerSouth Carolina Educational TV Commission
First air date
1981 [1]
Technical information
Facility ID60998
ERP30,000 watts
HAAT215.0 meters
Transmitter coordinates
33°57′5.00″N 79°6′31.00″W / 33.9513889°N 79.1086111°W / 33.9513889; -79.1086111

WHMC-FM (90.1 FM) is a radio station broadcasting a Public Radio format. Licensed to Conway, South Carolina, United States, the station serves Myrtle Beach and the Grand Strand. The station is currently owned by South Carolina Educational TV Commission. [2] The station is a member of NPR and an affiliate of ETV Radio affiliate's all-news network, airing a format of talk radio with some jazz and special musical programs on weekends.


This station signed on in 1981 [1] and played classical music most of the time until 2005, when the decision was made to provide more NPR news programming to the Grand Strand.


  1. ^ a b Kent Kimes, "S.C. Radio Has Strand Connection," The Sun News, September 23, 2002.
  2. ^ "WHMC-FM Facility Record". United States Federal Communications Commission, audio division.

External links