"Touch It" is a song by American rapper
Busta Rhymes. Released on December 13, 2005, it was the first single from Rhymes'
Aftermath/
Interscope debut, The Big Bang. The song reached number one in New Zealand, and number six in the United Kingdom. The song features a minimalistic beat provided by
Swizz Beatz, and a sample from the song "
Technologic" by electronic duo
Daft Punk. "Touch It" in turn was incorporated into Daft Punk's live album, Alive 2007.
The release date for the single in the UK was 15 May 2006. However, due to UK chart rules allowing songs to chart on download sales alone, one week before the single's physical release, "Touch It" managed to make the top 40, entering at #23 on download sales only. After the physical single release, the song climbed to #6, its peak position. The song had a strong chart run initially, spending seven weeks inside the top 30 there, however, because the physical copies of the single were deleted, the single was withdrawn from the chart due to new chart rules stating that singles could only remain in the chart for two weeks after their physical deletion. This is why the record seemingly fell from the UK top 75 from the top 30. The song was also popular on the charts in the U.S., peaking at #16 on the
Billboard Hot 100 and topping the chart in New Zealand.
After the release of "Touch It", a series of remixes were set into play. The main remix features
Mary J. Blige,
Rah Digga,
Missy Elliott,
Lloyd Banks,
Papoose and
DMX. The result was five popular versions of the song and a video, each featuring different well-known hip-hop artists. An EP was released on
iTunes featuring four of the remixes on March 7, 2006. The final full-length
remix had an accompanying video.
Remix video
In the opening of the video, the head
cheerleader and the rest of the women are in burgundy and silver outfits. Busta Rhymes then arrives and decides who runs the city. Upon the entrance of each performer, they mention something positive happening. After Bust and Spliff finish their battle (freestyle), the cheerleaders sing and step to the "Touch It" beat. An electronic machine makes a zapping-sound and a bolt of green lighting appears in the background.
In each scene, all the rappers wear colors that match the background. Usually, after one rapper finishes their verse the others appear and start strutting and dancing on beat. The screen shows two or more sides of the other backgrounds and their rappers. After Busta Rhymes, the other rappers appear in this order:
Mary J. Blige in white,
Rah Digga in pink,
Missy Elliott in purple,
Lloyd Banks in blue,
Papoose in green and
DMX in black (he has his hood up). Busta Rhymes and his friend,
Spliff Star, appear in red at the beginning and in yellow at the end. Each singer appears with different outfits, such as Busta's white T-shirt, Papoose's, DMX's,
Lloyd Banks' jackets, and the ladies'
fur coats. During Mary J. Blige's part, her
alter ego, Brooke Lynn, appears dressed in a matching white costume. Other cameo appearances in the music video are of
Sean Paul,
DJ Kayslay,
Deelishis, producer
Swizz Beatz,
Winky Wright,
Félix Trinidad,
Black Rob and Spliff Star.
At the 2006
BET Awards, Busta performed the Video Remix live on stage, along with
will.i.am, Elliott, Banks, Blige, Papoose, and Rah Digga. DMX was absent for the performance, but his part was played on the screens onstage. The performance also featured a surprise final verse by
Eminem, who began with some of Busta's lines from
A Tribe Called Quest's "
Scenario".
Official remixes and versions
Touch It (Remix Version) [Featuring Mary J Blige, Missy Elliott, Rah Digga] (Dirty) - 3:57
Touch It (Remix Version) [Featuring Mary J Blige, Missy Elliott, Rah Digga] (Clean)- 3:57
Touch It (The Remix) [Featuring Mary J. Blige, Missy Elliott, Rah Digga, Lloyd Banks, Papoose and DMX] (Dirty) - 4:00
Touch It (The Remix) [Featuring Mary J. Blige, Missy Elliott, Rah Digga, Lloyd Banks, Papoose and DMX] (Clean) - 4:00
Controversy and dedication
Busta Rhymes'
bodyguard and entourage member, Israel "Izzy" Ramirez, was fatally shot outside the set of the
music video for "Touch It" during filming in
Brooklyn on February 5, 2006. The case remains unsolved. The video for the remix is dedicated to Ramirez's memory, and includes a slideshow featuring images of him.
It was nominated for Best Male Video, and Best Rap Video at the
2006 MTV Video Music Awards. Busta Rhymes himself placed it # 1 on his
BET Top 25 countdown. It debuted on BET 106 & Park in the
spring and received major airplay. The remix was also nominated for Best Rap Solo Performance at the 2007 Grammy Awards.