The Most Beautiful Moment in Life, Pt. 2 (
Korean: 화양연화 pt.2;
Hanja: 花樣年華 pt.2;
RR: Hwayangyeonhwa pt.2) is the fourth
extended play (EP) by South Korean
boy bandBTS. It was released on November 30, 2015, by
Big Hit Entertainment. Available in two versions, the EP comprises nine tracks, with "
Run" as its lead single.
On September 8, 2015,
Big Hit Entertainment released the “화양연화 on stage : prologue” video on
Naver V LIVE,[3] announcing their upcoming comeback and concert tour,
2015 BTS LIVE "The Most Beautiful Moment in Life On Stage".[4] The prologue video included previews of the album tracks “Butterfly", “Ma City", and “Outro: House of Cards". In the video, it was indicated that the album release was originally scheduled for October; the release, however, was ultimately delayed to November 30. On November 17, an animated comeback trailer was uploaded on Big Hit Entertainment's
YouTube channel,[5] which featured the album track "Intro: Never Mind" performed by
Suga,
RM, and J-Hope.[6] On November 19 and 20, short clips of each BTS member were uploaded onto their official
Instagram account, with clues hinting at an upcoming event related to the album release. Subsequently, on November 20, Big Hit Entertainment announced the 'Butterfly Dream: BTS Open Media Exhibition' event,[7] which was later hosted on December 1–8 in
Seoul.
On November 23, BTS released the first set of album concept photos through their official
Facebook and Instagram accounts, accompanied with the caption: "Je Ne Regrette Rien",[8] which means "I regret nothing" in French. On November 24, a second set of concept photos was revealed with the caption: "Papillon",[9] which translates to "butterfly." The album would be available in two cover design versions, Blue and Peach. Both versions would include a 98-page photobook, a random photocard, and one limited edition poster.[10] On November 24, special bonus concept photos were released through Naver Music.[11]
On November 25, a music video teaser for the album's lead single, "Run", was released through Big Hit Entertainment's official YouTube channel.[9] On November 26, the album track list, containing nine songs, was shared on the group's official
Twitter account, and the album preview was uploaded on YouTube.[12] Additionally, short clips of behind the scenes footage from the "Run" music video was uploaded on the group's Instagram. On November 27, BTS released a track from the album, "Ma City", on their official homepage for free pre-streaming, available for a limited period of 24 hours.[13] At the press conference for their concert held the same day, BTS stated: “Part one explained how youth is tiring and difficult, and it also touched on how we feel like we're always on edge. Part two will have a more adventurous and daring feel to it. That's why our title song is 'RUN'."[14] The EP was released on November 30.[15]
Promotions
BTS held a press conference on November 27 to discuss the release of the new album and the beginning of their concert tour.[14] On the same day, they performed the new songs from the album for the first time at the 2015 BTS LIVE "The Most Beautiful Moment in Life On Stage" concert at the
SK Olympic Handball Gymnasium in Seoul.[16] On December 1–8, BTS held the 'Butterfly Dream: BTS Open Media Exhibition',[17] for which they invited six hundred fans to view the exhibits as well as to celebrate the release of the album.[18] BTS began broadcast promotions on
Mnet, with their first comeback stage performance held at the
2015 Mnet Asian Music Awards in
Hong Kong.[19][20] The group subsequently appeared on several
domestic music programs, including The Show, Music Core, Show Champion, Inkigayo, and Music Bank.[21] Promotions concluded with a final performance of "Run" aired on the January 3 broadcast of Inkigayo. The single was used as the theme for a
Puma Korea advertisement after BTS became the spokesmodel for the brand.[22]
Commercial performance
On November 26, it was reported that pre-orders for The Most Beautiful Moment in Life, Part 2 had surpassed 150,000 copies,[16] exceeding the group's previous record with The Most Beautiful Moment in Life, Part 1. The 2015 BTS LIVE "The Most Beautiful Moment in Life On Stage" concerts in Seoul, held from November 27–29, attracted 13,500 attendees overall,[16] with tickets selling out immediately after they went on sale. The December 8 and 9 concert dates for
Yokohama Arena in Japan were similarly successful, garnering 25,000 attendees in total.[23]
Within the first week alone, sales for the EP reached nearly 90,000 copies on the Hanteo real-time album sales chart.[24] It subsequently debuted at number one on the
Gaon Weekly Album Chart for the period dated November 29–December 5, 2015,[25] while all nine tracks from the extended play entered the corresponding issue of the
Gaon Weekly Digital Chart for the same period.[26] The EP topped the
Gaon Monthly Album Chart for November, becoming the first BTS album to do so.[27] It went on to become the fifth best-selling album of 2015 in South Korea, recording 274,135 copies sold on the year-end
Gaon Album Chart.[28]
In the United States, The Most Beautiful Moment in Life, Part 2 debuted at number 171 on the
Billboard 200, with 5,000 copies sold, becoming the band's first release to enter the chart.[29] It also peaked at number one on the
Heatseekers Albums and
World Albums charts.[29] The EP spent four weeks at number one on the latter, making BTS the first K-pop act to have the same release spend more than one week atop the World ranking[30][31]—it remained on the chart for 22 weeks.[32] All nine of the EP's tracks simultaneously debuted on the
World Digital Songs chart: "Run" at number 3, "Butterfly" at number 4, "Silver Spoon" at number 8, "Ma City" at number 9, "Dead Leaves" at number 10, "Outro: House Of Cards" at number 11, "Whalien 52" at number 14, and "Intro: Never Mind" at number 19,[33] the most entries BTS had ever managed to chart up to that point. "Butterfly" additionally peaked at number 91 on the
Billboard Philippines Hot 100.[34]
Accolades
Billboard ranked The Most Beautiful Moment in Life, Part 2 fourth on its list of "The 10 Best K-pop Albums of 2015". The list's contributing writers commented that "Pt. 2 solidifies BTS' place in the K-pop scene as the band not only showcased their emotional take on hip-hop with the single "RUN," but proved they aren't afraid to tackle topics typically avoided by most K-pop acts."[35] The EP's lead single "Run" ranked third on the outlet's corresponding list of "The 20 Best K-pop Songs of 2015".[36] In 2017, "Whalien 52" was included on its critics picks list of "The 40 Best K-Pop Deep Cuts of the Decade So Far", at number seven.[37]
^Lee, Jung-hyeok (December 10, 2015).
방탄소년단, 日 아레나 입성. 2만5천명 몰려 [BTS enters Japanese arena. 25,000 people attended.]. Sports Chosun (in Korean).
Archived from the original on November 12, 2017. Retrieved November 11, 2017.
^
ab2015년 50주차 Album Chart [Album Chart – Week 50 of 2015]. gaonchart.co.kr (in Korean). Archived from
the original on December 11, 2015. Retrieved December 10, 2015.
^2015년 50주차 Digital Chart [Digital Chart – Week 50 of 2015]. gaonchart.co.kr (in Korean). Archived from
the original on December 11, 2015. Retrieved September 22, 2017.
^
ab2015년 11월 Album Chart [Album Chart – November 2015]. gaonchart.co.kr (in Korean). Archived from
the original on December 10, 2015. Retrieved December 10, 2015.
^
ab2015년 Album Chart. gaonchart.co.kr (in Korean). Archived from
the original on January 11, 2016. Retrieved January 21, 2017.
^Benjamin, Jeff; Oak, Jessica (December 30, 2015).
"The 10 Best K-Pop Albums of 2015". Billboard.
Archived from the original on January 1, 2016. Retrieved November 11, 2017.
^Benjamin, Jeff; Oak, Jessica (December 30, 2015).
"The 20 Best K-Pop Songs of 2015". Billboard.
Archived from the original on February 26, 2016. Retrieved November 11, 2017.