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"Epiphany"
Song by BTS
from the album Love Yourself: Answer
ReleasedAugust 9, 2018 (2018-08-09)
Recorded2018
Studio
  • Carrot Express
  • Dogg Bounce
Genre Alternative rock [1]
Length4:00
Label Big Hit Entertainment
Songwriter(s)
Producer(s)Slow Rabbit
Music video
"'Epiphany' Comeback Trailer" on YouTube

"Epiphany" is a song by South Korean boy band BTS, sung as a solo by member Jin. It was released August 9, 2018, with the compilation album Love Yourself: Answer. It was written by ”hitman” bang, Slow Rabbit, and Adora, with Slow Rabbit being the sole producer.

Background and release

The music video was released a week ahead of the pending album Love Yourself: Answer as a comeback trailer. [3] Upon release, searches for the word increased 575%. [4] It had over twenty million views in the first twenty-four hours. [5]

Promotion

The song was promoted at the 2018 KBS Song Festival on December 29, 2018. [6]

Music video

Billboard stated that the video tied in with the other music videos of the "Love Yourself" era thematically and narratively. It draws on the importance of self-love with lyrics such as, "I'm the one I should love in this world/Shining me, this precious soul of mine/I finally realize/So I love me/Not so perfect but so beautiful.” [7]

Other critics pointed out the symbolism throughout the video, such as the calla lily and notebook, the sense of going backward and forward, through time and through different versions of one's self, guiding oneself to self-love. The video also switches from black-and-white to color, showing contrast and symbolizing acceptance as well as resignation. [8] [9] In line with the universe created through BTS's previous music videos and Love Yourself series, the video implies that member Jin, who moves back and forth through time to different alternate universes to try and save his friends, has finally realized that the answer to what he is searching for lies within himself.

The trailer was directed by Yong-seok Choi of Lumpens. [10] The assistant directors were Guzza, Park Hyejeong, and Jeong Minje of Lumpens. Other key personnel were Kim Daehong who was the robot arm operator, Shin Seunghoon the gaffer, Song Sukki the technical director, and Hong Yeongjun who was the key scenic artist. Additionally, Kim Bona and Park Jinsil from MU:E were the art directors. [11]

Composition

Musically, the song has been described as alternative rock, with blends soft acoustic guitar and wavy electric riffs. [12] South China Morning Post, however, stated it is a "thought provoking ballad". [13]

"Epiphany" is 3:48 minutes long and in the key of F major, with a piano leading it. Jin's vocal range span from the note of D3 to F5. [14] It is 136 beats per minute. [15]

Reception

Rolling Stone India stated, "The lyrics are a literal epiphany about the fact that to love others, you first need to master the process of being able to love and accept yourself," with Jin's vocals being "dreamy and particularly striking on the background harmonies and adlibs". [12] Clash called the song "uplifting and revelatory", encompassing the entire album's theme of self love. [16]

In the United States, the song came in at number nineteen on the Digital Song Sales chart, selling more than 10,000 copies. [17] [18] On the Canadian Digital Song Sales chart, the song peaked at number 28. [19] [18]

Credits and personnel

The song's credits are adapted from the CD liner notes of Love Yourself: Answer. [20]

  • Kim Seokjin - Vocalist
  • Slow Rabbit - Producer, Keyboard, Synthesizer, Vocal Arrangement, Digital Editing, Recording Engineer @ Carrot Express
  • "hitman" bang - Producer
  • Adora - Producer, Chorus
  • JUNE - Chorus
  • Lee Shinseong - Chorus
  • Sam Klempner - Chorus
  • Lee Taewook - Guitar
  • Pdogg - Recording Engineer @ Dogg Bounce
  • Bob Horn - Mix Engineer

Charts

Chart (2018–20) Peak
position
Finland Digital Song Sales (Billboard) [21] 8
French Downloaded Singles ( SNEP) [22] 61
Hungary (Single Top 40) [23] 5
South Korea ( Gaon) [24] 30
South Korea ( K-pop Hot 100) [25] 5
Scotland ( OCC) [26] 60
UK Downloaded Singles ( OCC) [27] 53
US World Digital Songs (Billboard) [28] 4

References

  1. ^ Chakraborty, Riddhi. "BTS Piece Together their Fictional Universe in 'Epiphany'". Rolling Stone. Retrieved September 9, 2018.
  2. ^ "LOVE YOURSELF 結 'Answer'". Naver. Retrieved October 9, 2018.
  3. ^ "TS (방탄소년단) LOVE YOURSELF 結 Answer 'Epiphany' Comeback Trailer". YouTube. Retrieved 9 September 2018.
  4. ^ "FUPA And Other Trending Words This Week". Dictionary. Retrieved 9 September 2018.
  5. ^ "BTS 'Epiphany' Comeback Trailer Review". Macg Magazine. Archived from the original on 17 June 2019. Retrieved 9 September 2018.
  6. ^ "'2018 KBS 가요대축제' 방탄소년단X엑소 최초 공개 무대부터 워너원의 눈물까지 (종합)". Tenasia (in Korean). December 29, 2018. Archived from the original on November 4, 2019. Retrieved December 28, 2018.
  7. ^ "BTS' Jin Sings in 'Epiphany' Comeback Trailer Ahead Of 'Love Yourself: Answer' Album". Billboard. Retrieved 9 September 2018.
  8. ^ Merrill, Philip. "BTS Begin 'Love Yourself: Answer' With Jin's "Epiphany"". Grammy. Retrieved 9 September 2018.
  9. ^ Lozano, Jessie. "BTS Release 'Epiphany' Trailer for New Album 'Love Yourself: Answer'". iHeartRadio. Retrieved 9 September 2018.
  10. ^ Hay, Carla (August 9, 2018). "BTS adds history-making U.S. stadium concert to Love Yourself tour; 'Epiphany' comeback trailer released". AXS. Retrieved August 26, 2018.
  11. ^ "BTS (방탄소년단) LOVE YOURSELF 結 Answer 'Epiphany' Comeback Trailer". YouTube. Retrieved 6 October 2018.
  12. ^ a b Chakraborty, Riddhi. "BTS Piece Together their Fictional Universe in 'Epiphany'". Rolling Stone. Retrieved 9 September 2018.
  13. ^ Kim, Nemo. "BTS album Love Yourself: Answer review – Suga, J-Hope and Rap Monster solos, Korean drums, Nicki Minaj. BTS Army are gonna love this". SCMP. Retrieved 9 September 2018.
  14. ^ References:
  15. ^ "Epiphany". tunebat. Retrieved 28 September 2018.
  16. ^ Padin, Malvika. "BTS - Love Yourself: Answer". Clash Music. Retrieved 12 October 2018.
  17. ^ Benjamin, Jeff. "BTS Breaks Their Own Record for Most Simultaneous Hits on World Digital Song Sales Chart". Billboard. Retrieved 8 September 2018.
  18. ^ a b "BTS Digital Song Chart History". Billboard. Retrieved 5 October 2018.
  19. ^ "Canadian Digital Song Sales". Billboard. Retrieved 8 September 2018.
  20. ^ Love Yourself: Answer (in Korean and English) (Original ed.). Big Hit Entertainment. 24 August 2018. p. 76 of 114.
  21. ^ "Finland Digital Song Sales". Billboard. September 8, 2018. Retrieved December 8, 2018.
  22. ^ "Le Top de la semaine : Top Singles Téléchargés – SNEP (Week 35, 2018)" (in French). Syndicat National de l'Édition Phonographique. Retrieved September 9, 2018.[ permanent dead link]
  23. ^ "Single (track) Top 40 lista" (in French). Retrieved October 8, 2020.
  24. ^ "2018년 21주차 Digital Chart". Gaon. Retrieved 8 September 2018.
  25. ^ "KPOP HOT 100". Billboard. Archived from the original on 2 September 2018. Retrieved 8 September 2018.
  26. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved September 1, 2018.
  27. ^ "Official Singles Downloads Chart Top 100: September 8, 2018". OCC. Retrieved September 9, 2018.
  28. ^ "BTS Chart History". Billboard. Retrieved 8 September 2018.
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