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| Company type | Advertising Agency |
|---|---|
| Industry |
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| Founded | 1999 in Los Angeles, United States |
| Founder | Rob Siltanen |
| Headquarters | , United States |
| Website |
siltanen |
Siltanen & Partners is an American advertising agency, located in El Segundo, California. Which was founded by Rob Siltanen in 1999, following his departure from TBWA\Chiat\Day. [1] [2]
Major clients
Siltanen & Partners has produced work for a variety of clients, including Nissan, [3] Apple Inc., [4] Levi Strauss & Co., the International Olympic Committee, FreeInternet.com, [5] Tellme Networks, Round Table Pizza, Rubio's Coastal Grill, EA Sports, Skechers, Amazon, [6] Coldwell Banker, [7] Suzuki, [8] Panda Express, [9] VTech, [10] Togo's, [11] and Pei Wei Asian Kitchen. [12]
Notable campaigns
Apple – “To the Crazy Ones”
Rob Siltanen's "To the Crazy Ones" manifesto launched " Think Different", a campaign for Apple. The campaign won the 2000 Grand Effie Award for the "most effective advertising in America" [13] and won the Emmy Award for Best Commercial in 1998. [14]
Nissan – “Toys”
"Toys" was named commercial of the year by TIME, Rolling Stone, USA Today, and Adweek. [15]
Amazon – “Kindle Fire” and “Kindle Fire HD”
Siltanen's Kindle Fire campaign was ranked as the #1 "most effective mobile technology advertising" of 2013 by Ace Metrix. [16]
Coldwell Banker – “This is Home” and “Homes for Dogs”
Siltanen and Partner's has represented real estate company Coldwell Banker since 2011. [17] A digital campaign aired in 2016 entitled "This is Home" features user-generated photos and videos. [18]
In 2018, Coldwell Banker and Siltanen celebrated the fourth consecutive year of partnering with Adopt-a-Pet.com with “Old Dog, New Dog”.
Skechers – “Performance Division”
Siltanen & Partners was named the agency of record for Skechers in 2012. Siltanen & Partners launched the Skechers Performance Division, featuring standout Super Bowl commercials in 2012 and 2013. [19] The company was later placed on Ad Age's 2015 Marketer A-List. [20]
References
- ^ Katie, Richards (3 February 2016). "L.A. Agency Siltanen & Partners Uses Its Creative to Drive Business Results". Adweek.
- ^ Michael, McCarthy (29 November 1999). "Rob Siltanen Goes It Alone". Ad Week.
- ^ "Can agency vet make Suzuki buzz like Nissan?". Automotive News.
- ^ "The Real Story Behind Apple's 'Think Different' Campaign". Forbes.
- ^ "Bringing Up Baby". Adweek. 16 February 2004.
- ^ "Amazon's First Fire Phone Spot Goes Heavy on the Cute". Adweek.com. 18 July 2014.
- ^ Elliott, Stuart (29 August 2011). "News From the Advertising Industry". The New York Times.
- ^ "Suzuki: 'Live Large, Drive Small'". Adweek. 22 September 2008.
- ^ "News From the Advertising Industry". The New York Times. 12 January 2014.
- ^ "VTech Retains Horizon Media, Appoints Siltanen As Its New Creative Agency". MediaPost Communications.
- ^ "Sandwich Chain Togo's Unveils Complete Brand Refresh". QSR magazine. 30 April 2018.
- ^ "Pei Wei to Panda Express: 'Our orange chicken is wei better'". Fast Casual. 6 March 2018.
- ^ "Apple Think Different". Effie.org.
- ^ "50th Emmy Awards Nominees and Winners". Emmys.com.
- ^ Barboza, David (24 October 1996). "Nissan is changing the rules for car ads by rolling out entertaining spots using toy characters". The New York Times.
- ^ "Dove and Kindle Debut Winning Ads to Millions of Captive Viewers". Ace Metrix. 3 March 2015.
- ^ Schultz, E.J. "Coldwell Banker Makes Agency Move". Advertising Age.
- ^ "Siltanen & Partners, Coldwell Banker Celebrate Halloween Early". Adweek. 9 September 2015.
- ^ "How This Year's Skechers And Suzuki Super Bowl Ads Were Created". Forbes.
- ^ Pasquarelli, Adrianne. "Ad Age's 2015 Marketer A-List". Ad Age.