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notability. (April 2024) |
Company type | Subsidiary |
---|---|
Industry | Automotive |
Founded | July 2022 |
Headquarters | Hangzhou, Zhejiang, China |
Area served |
|
Key people | Ling Shiquan (CEO) |
Products | Automobiles |
Parent | Geely Holding |
Chinese name | |
Simplified Chinese | 雷达新能源汽车(浙江)有限公司 |
Hanyu Pinyin | Léidá Xīn Néngyuán Qìchē (Zhèjiāng) Yǒuxiàn Gōngsī |
Website |
Radar New Energy Vehicle (Zhejiang) Co., Ltd., commonly known as Radar Auto ( Chinese: 雷达汽车; pinyin: Léidá qìchē) is a subsidiary of Chinese vehicle manufacturer Geely Holding. The brand solely produces electric vehicles.
Radar Auto is a brand focusing on electric "lifestyle vehicles", [1] and as of 2024 [update] offers a single product, the Radar RD6 battery electric pickup truck. In the future, Radar will launch four new cars, including an SUV, a small pickup truck, a large SUV, and an all-terrain vehicle (ATV). [2]
The company has its own research and development (R&D) facility in Hangzhou, Zhejiang and an electric vehicle production facility in Zibo, Shandong, where it manufactures the RD6. [3] [4]
In overseas markets, Radar Auto will be known as Riddara due to trademark resistance from Singaporean tyre company Omni United, which has a brand called Radar Tires. [5]