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Peter Strickland in an American music executive. He spent nearly 30 years working for Warner Music Group (WMG), most recently as chief marketing officer of Warner Music Nashville. [1] [2]
Strickland's first job in the entertainment industry was at Strawberries Records and Tapes' warehouse, Cambridge One One Stop in Framingham, Massachusetts as a buyer. [3]
He first joined Warner Music Group in 1998 as a field representative for Warner Elektra Atlantic (WEA) Distribution in Boston, Massachusetts. [2] In 1995, Strickland accepted a position with WMG as regional sales manager for Warner Bros. Records in Nashville. [4] Strickland was promoted to national sales director before serving as vice president of sales and marketing, and senior vice president of brand management & sales. [5]
In 2013, Strickland was appointed to executive vice president and general manager of Warner Music Nashville, where he also served as the general manager of LoudMouth Entertainment, Warner Music Nashville's comedy imprint. [2] [4] As part of LoudMouth Entertainment, Strickland served as executive producer on Jimmy Fallon’s 2013 GRAMMY-winning comedy album, Blow Your Pants Off. [6] [7]
In September 2017, Strickland announced he would step down from his role as Chief Marketing Officer and stayed at the company in a consulting role through October. [1]
While at Warner Music, Strickland worked with artists such as Blake Shelton, Faith Hill, Sheryl Crow, Big & Rich, Jeff Foxworthy, Larry the Cable Guy, Bill Engvall, Jana Kramer and Hunter Hayes. Strickland, known for his experience in artist development, [5] helped Hayes and Kramer achieve Top 10 gold-certified debut singles. [4]
He currently resides in Nashville, Tenn. with his wife and two children.