The Mornflake brand was first launched in 1941 by the Lea family at the height of
World War II. The family had an existing oat milling business dating back to 1675 and the current managing director, John Lea, is a direct descendant of the original founder.[1] The company is one of the
oldest companies in the UK and is one of Crewe’s larger employers alongside
Bentley Motors.[2]
Mornflake Oats is the official shirt sponsor of football teams
Crewe Alexandra F.C. and
Altrincham F.C.[3] In June 2021, Crewe agreed a £500,000 naming rights deal with Mornflake; its
Gresty Road ground will be called the "Mornflake Stadium" until 2023–24.[4]