Lochmuir is a
brand name for salmon created by
UK retailer
Marks & Spencer to help market Scottish
salmon. The name was chosen by a panel of consumers as it represented and reinforced the concept that the salmon was from Scotland. The fish is sourced from
salmon fish farms in various regions of Scotland.[citation needed] The name brand was launched in mid-2006.[1][2][3][4][5][6]
The salmon is
farmed at sites around Scotland by supplier
Scottish Sea Farms.[7] According to the supplier, it is grown on farms in Scotland,
Shetland and
Orkney.[8] The salmon are given a unique feed to make them rich in
omega-3 fatty acid,[9] and are allowed to grow more slowly than the
Norwegian salmon that make up most of the UK supply.[9]
^
ab(10 June 2011).
Scottish Sea Farms wins award for Best Finfish Farm in ScotlandArchived 2013-01-23 at
archive.today, Fish Update ("Scottish Sea Farms also won two other award categories. Farm Manager of the Year is David Duffy from Dunstaffnage. David joined Scottish Sea Farms as a school leaver 16 years ago and the award recognises his contribution to developing the Lochmuir salmon farming programme for Marks & Spencer.")