Broadcast area | Phoenix Metropolitan Area |
---|---|
Frequency | 107.1 MHz ( HD Radio) |
Branding | La Suavecita 107.1 |
Programming | |
Format | Spanish Adult Hits |
Subchannels | HD2:
KFUE simulcast (Bilingual Rhythmic) |
Ownership | |
Owner |
|
KBMB, KFUE, KLNZ | |
History | |
First air date | July 1, 1973 |
Former call signs | KSTM (1973–1987) |
Technical information [1] | |
Licensing authority | FCC |
Facility ID | 1331 |
Class | C2 |
ERP | 2,850 watts |
HAAT | 459 meters (1,506 ft) |
Transmitter coordinates | 33°19′57.3″N 112°3′57″W / 33.332583°N 112.06583°W |
Links | |
Public license information | |
Website | radiolasuavecita.com/phoenix |
KVVA-FM (107.1 MHz, "La Suavecita 107.1") is a commercial radio station licensed to Sun Lakes, Arizona, serving the Phoenix metropolitan area. The station is owned by Entravision Communications, with studios near Sky Harbor Airport.
KVVA-FM has an effective radiated power (ERP) of 2,850 watts as a Class C2 station. The transmitter is located in South Mountain Park. [2]
The station signed on the air on July 1, 1973 . [3] Its call sign was KSTM. It was built by engineer Harold Harkins who also served as its first general manager and it had a variety format. Harkings sold KSTM to Beta Communications in 1980. [4] Under Beta, it broadcast an album rock format known as "The Storm". [5]
Two years after buying KSTM, Beta acquired KIFN 860 AM, Phoenix's heritage Spanish-language station, and relaunched it as KVVA. Five years later, Beta opted to jettison the rock format for Spanish-language adult contemporary as KVVA-FM 107.1. It was the first Spanish-language FM station in Phoenix since 99.9 KNNN had exited the format in 1984. [6]
Beta went bankrupt in 1996, and the AM and FM stations were auctioned separately. KVVA-FM was sold to Z-Spanish Radio Network. [7] Four years later, Entravision acquired KVVA-FM and KMJK (now KDVA) and combined the two into a simulcast for its " Radio Romántica" format. In 2005, the stations were changed to " Super Estrella," as part of the Super Estrella Network programmed by Edgar Pineda from Los Angeles. In September 2008, the simulcast switched to "Jose FM," a Spanish adult hits format. The current "La Suavecita" format was instituted in 2018.
In July 2020, after years of filings involving a nearby FM allotment to Aguila, Entravision was approved to move KVVA-FM's city of license from Apache Junction to Sun Lakes, in order to relocate the transmitter from Apache Junction to South Mountain and become a market-wide signal. Its simulcast partner, 106.9 KDVA, moved to 106.7 MHz in late October of 2023. The transmitter move was completed in June 2024, which included the introduction of a simulcast of KFUE 106.7 on its HD2 subchannel.