| Broadcast area | Phoenix metropolitan area |
|---|---|
| Frequency | 1540 kHz |
| Branding | La Indiscreta FM |
| Programming | |
| Language(s) | Spanish |
| Format | Classic Regional Mexican |
| Ownership | |
| Owner | KASA Radio Hogar, Inc. |
| History | |
First air date | January 6, 1966 |
Call sign meaning | Derived from "casa" ("house" in Spanish) |
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 33451 |
| Class | D |
| Power | 10,000 watts (day) 19 watts (night) |
| Translator(s) | K294CW (106.7 MHz, Phoenix) |
| Links | |
Public license information | |
| Website |
www |
KASA (1540 kHz) is a commercial radio station broadcasting a Classic Regional Mexican radio format. It is licensed to Phoenix, Arizona, and is owned by Kasa Radio Hogar, Inc. [2] The studios are on West Baseline Road in Phoenix.
By day, KASA is powered at 10,000 watts. But because 1540 AM is a clear channel frequency, KASA must greatly reduce power at night to 19 watts to avoid interference to other stations. It uses a directional antenna at all times. The transmitter is on West Baseline Road in Phoenix at South 15th Avenue. [3] Programming is also heard on 150-watt FM translator K294CW at 106.7 MHz in Phoenix. [4]
History
KASA signed on in January 6, 1966. It originally was a daytimer station, powered at 10,000 watts but required to go off the air at night. The call sign KASA had once been assigned to a radio station in Elk City, Oklahoma. [5] It was a Christian radio station, the second in Phoenix behind KHEP at 1280 kHz, and was built by Seattle-based Eastside Broadcasting, which also owned four religious radio stations in Washington state. [6] George T. Wilson served as President and General Manager.
In April 1980, it built and signed on an FM sister station, 107.9 KMLE, which broadcast a mix of religious programs and easy listening music. [7] On October 24, 1988, Shamrock Broadcasting purchased the FM station.
After airing Christian programming for much of its history, in 2018, KASA 1540 made a change. It relaunched as "La Indiscreta 106.7 FM" with a Classic Regional Mexican format. The dial position comes from the frequency of its FM translator.
References
- ^ "Facility Technical Data for KASA". Licensing and Management System. Federal Communications Commission.
- ^ "KASA Facility Record". United States Federal Communications Commission, audio division.
- ^ Radio-Locator.com/KASA
- ^ Radio-Locator.com/K294CW
- ^ "New Okla. Network" (PDF). Radio Daily. February 9, 1937. p. 1. Retrieved May 19, 2016.
- ^ Lynch, Dudley (January 3, 1967). "Religious Radio". Arizona Republic.
- ^ Wilkinson, Bud (April 10, 1980). "'Over-radioed' Valley soon to have another station on crowded dial". Arizona Republic.
External links
- FCC History Cards for KASA
- KASA in the FCC AM station database
- KASA in Nielsen Audio's AM station database