KNZR-FM (97.7 MHz) is a commercial radio station licensed to Shafter, California, and broadcasting to the Bakersfield radio market. KNZR-FM airs a news/talk format. It is owned by Alpha Media, LLC, through licensee Alpha Media Licensee LLC. The studios and offices are on Pegasus Drive in Bakersfield. ^[3]

KNZR-FM has an effective radiated power (ERP) of 4,100 watts. It is a Class A FM station, limited to the communities in and adjacent to Bakersfield. The transmitter is off Warehouse Road in Oildale. ^[4]

Programming

The schedule on KNZR-AM-FM features one local talk show heard in late mornings, hosted by Terry Maxwell, a former Bakersfield City Council member and restaurateur. The rest of the weekday line-up is nationally syndicated conservative talk shows: The Glenn Beck Program, The Sean Hannity Show, The Sebastian Gorka Show, The Mark Levin Show, The Ramsey Show with Dave Ramsey, Coast to Coast AM with George Noory and The Hugh Hewitt Show. ^[5]

On weekends, syndicated shows include At Home with Gary Sullivan, Bill Handel on the Law, Gun Talk with Tom Gresham, The Dennis Prager Show, Somewhere in Time with Art Bell and Rich DeMuro on Tech. Most hours begin with world and national news from Fox News Radio.

History

Early years

The station signed on the air on March 3, 1978; 46 years ago (March 3, 1978). The original call sign was KQEZ. ^[6] The following year, it switched its call sign to KMGN, airing a country music format. The station was owned by Brandon-Dorsey Communications.

In 1986, Community Service Broadcasters took over as debtor in possession. ^[7] The call letters switched to KKBB and the station featured an album rock sound, using NBC Radio's "The Source" young adult network for news and features. In 1996, the station switched to a Regional Mexican format as KRME, when it was owned by Spanish-language broadcaster Eduardo Caballero.

The station was assigned the KSMJ call letters by the Federal Communications Commission on February 6, 2001. As its call sign implies, the station carried a smooth jazz format.

Changes in ownership

Buckley Broadcasting acquired KSMJ in 2001. Buckley decided to pair 97.7 FM with AM 1560, to give Bakersfield listeners the choice to hear the talk programming on KNZR on either AM or FM. KSMJ changed to its current KNZR-FM call sign on September 11, 2013. ^[8] The two stations began simulcasting around the clock.

In 2014, Buckley Broadcasting sold its California stations, including KNZR-AM-FM, to Alpha Media of Portland, Oregon. ^[9] Alpha Media Chairman Larry Wilson said, "The Buckley clusters in California will be a great addition to the West Coast footprint. Bakersfield is a rich and vibrant city full of live and local opportunities."

Racial controversy

On January 18, 2018, Midday host Jaz McKay was told that due to budgetary concerns he would be replaced the next week with Sean Hannity in the noon to 3pm slot which he had occupied for 14 years. McKay then took to social media and used derogatory language to describe Hispanic radio broadcasts in the area. McKay claimed the large number of Spanish language radio stations in Bakersfield made it increasingly difficult for English speaking announcers to find employment. ^[10] At 45.5%, Hispanics comprise the largest demographic group in Bakersfield. ^[11] On January 24, McKay’s time slot was indeed taken over by the syndicated radio show from Sean Hannity. ^[12] On the same day, it was also reported that McKay’s fellow conservative talk show host Inga Barks was, for unspecified reasons, no longer associated with the station. ^[13]

McKay was later hired for the 10:00 a.m. to 2:00 p.m. time slot on KERN 1180 AM & 96.1 FM, in December, 2018. ^[14] KERN 1180, KNZR's chief talk radio competitor, is owned by American General Media.

Former programming

• The station was once home to Chris Squires. He had been Program Director for KKXX-FM, KRAB, KKDJ, and KSMJ when they were owned by Mondosphere Broadcasting, and was known as on-air name "Spydee." He was also program director for Mix 97-7.
• Kristin Jacobs was former;y on the mid-day shift, and had been on the radio in Bakersfield doing the same shift on Clear Channel-owned KKDJ (when it was "K-LITE 105.3").
• Erik Daniels was on in the afternoons, and had been a Buckley Radio employee for many years, also serving on KLLY, and doing production director duties for the company.
• The Beacon Radio program with Austin Harris once aired Sunday mornings.
• Weekends Fill/In included Rogers Brandon.
• Brent Michaels hosted the morning show until August 22, 2008.
• The syndicated morning program The Bob and Sheri Show debuted September 2008.
• The station carried the syndicated John Tesh radio program on weekday evenings and Sunday mornings until January, 2011. He is now on KBFP-FM

Previous logos

References

External links

• KNZR-FM official website
• KNZR in the FCC FM station database
• KNZR in Nielsen Audio's FM station database