Emily C. White is an American technology executive and
president of Anthos Capital,[1] a private equity and venture capital firm focused on consumer-oriented companies.[2] She is the former
chief operating officer of
Snapchat Inc[3] and former director of business operations at
Instagram. White
served as the COO of Snapchat from 2013 to 2015, when she stepped down to work on other projects. In 2016, White founded Mave, a personal concierge startup. She has served as a board member of
Hyperloop One, a transportation technology company.[4]
Career
White obtained her bachelor's degree at
Vanderbilt University in 2000.[5] White spent the first nine years of her career at
Google Inc. She left Google in late 2010 to join
Facebook.[6] In 2013, she became the director of business operations at Instagram, which was acquired by
Facebook the previous year.[6] Her boardroom appointments have included
Lululemon Athletica Inc.[7] and the
National Center for Women & Information Technology.[8][9][10][11] In September 2015, Emily joined
Hyperloop One as a board observer.[4] In 2016, White created a personal concierge startup called Mave.[12] As of March 2016, the company was only an invite-only beta.[13]
Snapchat
White was hired by
Snapchat Inc. as a business
strategist and advisor.[14] She served as the COO from 2013 until March 2015. In 2014, she oversaw the rollout of Snapchat's first revenue stream, “Brand Story,” ads. A month later, Snapchat debuted a stream of posts from the
American Music Awards, sponsored by
Samsung.[15] In 2015, Snapchat acquired a $200 million investment from
Alibaba Group and White stepped down as COO. According to sources, the move was precipitated with the realization by co-founder and CEO
Evan Spiegel that he wanted to be a more hands-on and operational CEO.[16]