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Nicole Shariat Farb
Alma mater Booth School of Business
Years active2013 - current
Known forCo-founder, CEO, Darby Smart
SpouseMichael Farb
Children2

Nicole Shariat Farb is an American entrepreneur and business executive. She is a co-founder and the chief executive officer of the video community Darby Smart. [1] [2] [3] Prior to founding the company, Farb worked as a Head of Emerging Private Companies at Goldman Sachs. [4] [5] Farb has also appeared several times on Good Morning America as a DIY expert. [6] [7] [8] She is also active in pursuing diversity and equality in the tech industry. [9]

Early life and education

Farb was raised in Orange County, California. [10] When she was 10 years old, she started a business making and selling hair bows. [11] After graduating high school she briefly pursued a career in acting, before studying journalism at Loyola University. After Loyola, she received her Master's in Education from University of California, Irvine and worked as a teacher before attending business school at the University of Chicago Booth School of Business. [12]

Career

Farb relocated to San Francisco, California and began working for Goldman Sachs where she was a vice president. [13] [14] After experiencing frustration while crafting thank you cards following her 2011 wedding, [15] she left Goldman Sachs to start Darby Smart. [16]

She recruited software engineer, Karl Mendes, as a co-founder and raised a $1 million seed round of funding. [17] [18] Darby Smart was launched in June 2013. [19] In Spring 2014, Darby Smart raised an additional $6.3 million in Series A funding led by Maveron. [20]

Farb led the company into a partnership with Urban Outfitters in Fall 2014. [5] [16] In 2015, she formed a partnership with the craft retailer Michael's. [5] By 2016, Farb had launched the Darby Smart app which helps users create videos. [13]

Farb has been vocal about diversity and inclusion issues in the tech industry, [9] and was quoted in Emily Chang's 2018 book, Brotopia about her experience as a female entrepreneur in Silicon Valley. [21]

In 2018, Darby Smart was acquired by Grove Collaborative, and Nicole Farb joined the company's beauty venture. [22]

Personal life

Farb married Michael Farb, the co-founder of sports recruiting software company CaptainU, in 2011. [13] The couple met while attending the Booth School of Business and have twin boys. [10]

References

  1. ^ "Darby Smart DIY kits from best of Pinterest". SFGate. 2013-08-15. Retrieved 2018-04-17.
  2. ^ "20 Female-Founded Startups That Grew Like Crazy in 2017". Inc.com. 2017-12-19. Retrieved 2018-04-17.
  3. ^ "Darby Smart Launches Darby Video App for How-To Videos". Retrieved 2018-04-17.
  4. ^ "The Pivot: Nicole Shariat Farb, Founder of Darby Smart". Levo League. 2015-09-16. Retrieved 2018-04-17.
  5. ^ a b c "The co-founder of Darby Smart on her secret weapon for success in the startup world: stalking". www.bizjournals.com. Retrieved 2018-04-17.
  6. ^ Cooper, Matt (2016-12-08). "Thursday's TV highlights: 'Taraji's White Hot Holidays' and more". Los Angeles Times. Retrieved 2018-04-17.
  7. ^ "Good Morning America: Highlights for ABC News' 'Good Morning America,' May 8–12". Retrieved 2018-04-17.
  8. ^ "Parenting hack: How to make homemade slime for kids". ABC News. 2017-04-07. Retrieved 2018-04-17.
  9. ^ a b "Fake News, Cyber Security, Political Stalemate Top Concerns at Brainstorm Tech". Fortune. Retrieved 2018-04-17.
  10. ^ a b Mulshine, Molly (October 1, 2015). "These 8 Pairs Are Redefining the Term 'Power Couple'". Business Insider.
  11. ^ Wylie, Melissa; Johnson, Mary (November 19, 2015). "8 Female Founders on Making the Leap From Corporate climber to Entrepreneur". Biz Woman.
  12. ^ "Introducing Nicole Shariat Farb". I Want Her Job. December 5, 2014.
  13. ^ a b c "Cupid Is a Quant". www.chicagobooth.edu. Retrieved 2018-04-17.
  14. ^ Lessin, Jessica E. (2013-05-01). "Tech Poaches Wall Street Talent". Wall Street Journal. Retrieved 2018-04-17.
  15. ^ "Apps I Live By: Crafting Innovator Nicole Shariat Farb - NBC News". NBC News. 2014-06-11. Retrieved 2018-04-17.
  16. ^ a b "Xconomy: Craft Kit Maker Darby Smart Takes on Supply Goliath Michaels". Xconomy. 2014-07-14. Retrieved 2018-04-17.
  17. ^ "Interview: Getting Crafty with Darby Smart's Nicole Farb". SF Station – San Francisco's City Guide. Retrieved 2018-04-17.
  18. ^ "Craft kit startup Darby Smart raises $6.3 million to beat Hobby Lobby on the web". Fortune. Retrieved 2018-04-17.
  19. ^ Winograd, David (2013-06-20). "Darby Smart's Founder Nicole Farb Quit Goldman Sachs To Found A Startup". Huffington Post. Retrieved 2018-04-17.
  20. ^ "Darby Smart Raises $6.3M For DIY Craft Marketplace – TechCrunch". techcrunch.com. 14 May 2014. Retrieved 2018-04-17.
  21. ^ Emily, Chang (2018-02-06). Brotopia : breaking up the boys' club of Silicon Valley. New York, NY. ISBN  978-0735213548. OCLC  1000234925.{{ cite book}}: CS1 maint: location missing publisher ( link)
  22. ^ "Grove Collaborative's CEO Discusses Clean Beauty & Sustainability Efforts". Observer. 2019-09-09. Retrieved 2021-03-25.

External links