Company type | Private |
---|---|
Industry | Dairy products |
Founded | 1994 |
Products | Yogurt |
Parent | Dannon |
Website | https://danimals.com |
Danimals is an American brand of low-fat drinkable yogurt. [1] Launched by Dannon in 1994, it is decorated with pictures of wild animals and is popular among children and in school lunches. [2]
Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt. [2] Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation. [3] Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters." [2]
Danimals was promoted by Dylan and Cole Sprouse, the stars of The Suite Life of Zack and Cody. They starred in various commercials and in 2009 were part of a sweepstake with a grand prize of $10,000 and a trip to Hollywood to meet the Sprouses. [4] [5]
One variation of the product is Danimals Yo-Tubes, which lets kids squeeze yogurt out of a tube. [6] The same design concept is used in Danimals Squeezables. [3] The Danimals Crush Cup was a similar product that allowed consumers to squeeze yogurt out of a specially-designed cup without the need for a spoon. [4]
In 2020, Danimals launched Super Danimals, a probiotic version of their product advertised as supporting the immune system. [7]
Danimals used to have 14 grams of sugar per serving, but in 2013 Dannon cut the sugar in the product to 9 grams per 50-calorie serving, [8] accounting for 72 percent of the total calories. [9] Their fruit flavors do not contain any real fruit. [8] As of 2019, their products are Non-GMO Project verified. [10]