"Believe" is a song by American singer
Cher from her 22nd studio album, Believe (1998). It was released as the album's
lead single on October 19, 1998, by
Warner Bros. Records. After circulating for months, a
demo written by
Brian Higgins, Matthew Gray, Stuart McLennen and
Timothy Powell, was submitted to Warner's chairman
Rob Dickins, while he was scouting for songs to include on Cher's new album. Aside from the chorus, Dickins was not impressed by the track so he enlisted two more writers, Steve Torch and
Paul Barry in order to complete it. Cher also later did some adjustments herself to the lyrics but did not get a songwriting credit. Recording took place at Dreamhouse Studio in
West London, while production was handled by
Mark Taylor and
Brian Rawling.
"Believe" is an upbeat
dance-pop and
electropop song and represents a complete musical departure from Cher's previous efforts. It featured a pioneering use of the audio processing software
Auto-Tune to distort the singer's vocals, which was widely imitated and became known as the "Cher effect". The song's lyrics describe empowerment and self-sufficiency after a painful breakup. "Believe" has been met with appreciation ever since its release;
music critics have praised, in particular, its production and catchiness, with some having deemed it a highlight from the album. The song has been listed as one of Cher's most important releases. At the
42nd Annual Grammy Awards the song was nominated for
Record of the Year and
Best Dance Recording, winning the latter.
Cher has performed the song on many occasions, including the
1999 Brit Awards, the
Sanremo Music Festival, as well as on several talk shows and variety programs (in America and abroad). It has since become a fan favorite, and a staple in the setlist of her
concert tours. "Believe" has been
covered by numerous artists, and it's also been sung or referenced in several feature films and scripted TV shows. Scholars and academics noted the way in which Cher was able to re-invent herself, and yet stay true to her image, while still being able to release music that was fresh and contemporary amidst the more “
teen pop”-based music of the period. They also credited the song for restoring Cher's social popularity and further cementing her position as a
pop culture icon. "Believe" earned Cher a place in the Guinness Book of World Records, and Rolling Stone listed it among the "
500 Greatest Songs of All Time".
Writing
A demo of "Believe", written by
Brian Higgins, Matthew Gray, Stuart McLennen and
Timothy Powell, circulated at
Warner Records for months. According to producer
Mark Taylor, "everyone loved the chorus but not the rest of the song".[1] Warner chairman
Rob Dickins asked the production house Dreamhouse to work on it; their goal was to make a
dance record that would not alienate Cher fans.[1] Two more writers, Steve Torch and
Paul Barry, joined and completed a version that Dickins and Cher were happy with."[1]
Though she is not credited as a songwriter,[2][3] Cher said she contributed the lines 'I need time to move on, I need love to feel strong / 'Cause I've had time to think it through and maybe I'm too good for you". According to Cher, "I was singing [the song] in the bathtub, and it seemed to me the second verse was too whiny. It kind of pissed me off, so I changed it. I toughened it up a bit."[4] In a 2023 interview, Cher later added on that, saying she wished she had asked for writing credits for the song.[5]
Cher's vocals were processed using the
pitch correction software
Auto-Tune. Auto-Tune was designed to be used subtly to correct sharp or flat notes in vocal performances; however, Taylor used extreme settings to create unnaturally rapid corrections, thereby removing
portamento, the natural slide between pitches in singing.[7] Taylor said it was "the most nerve-wracking part of the project", as he was not sure how Cher would react.[1] She approved and insisted the effect remain when Warner wanted it removed.[6]
In an attempt to protect their method, the producers initially claimed it was achieved using a
vocoder.[7] The effect was widely imitated and became known as the "Cher effect".[7]
A 15-second sample of "Believe". It is noted for its use of a sound effect on the vocals (using the then newly invented
Auto-Tune software), which became known as the "Cher effect".
Upon the release,
Chuck Taylor from Billboard said that it is "the best darn thing that Cher has recorded in years". He added, "Some songs are so natural, so comfortably sung, that you wonder that somebody didn't think them up decades before. With this, you'll be whirling around the floor, tapping hard on the accelerator to "Believe," a simple ode to those feelings that we all search out and cling to. Cher is just a prize here; even her hardy detractors will be fighting the beat on this one."[14] Music critic
Robert Christgau highlighted "Believe" as the best song on the album.[15] A reviewer from Entertainment Weekly described the song as "poptronica glaze, the soon-to-be club fave..." and noted Cher's voice as "unmistakable".[16] Deborah Wilker from Knight Ridder said that "her electronically altered vocal" on "Believe" "is like nothing she's ever done."[17]
Knight Ridder also described the song as "present-tense disco, with Cher an anthemic,
Madonna manqué."[18]New York Daily News described the song as a "club track so caffeinated, it not only microwaved her cold career to scorching-hot but gave dance music its biggest hit since the days of disco."[19] They also noted the song's "killer hook and amazing beat."[20]Neil Strauss from The New York Times wrote that "the verses are rich and bittersweet, with the added gimmick of breaking up Cher's voice through an effect that makes her sound robotic. And the choruses are catchy and uplifting, with Cher wailing, "Do you believe in life after love?" All of it bounces over a bed of 80s-style electronic pop. It is a song with a universal theme—a woman trying to convince herself that she can survive a breakup".[21] Another editor, Jim Sullivan, noted the track as a "hooky, defiant, beat-fest of a song".[22]
Retrospective response
In 2019, Bill Lamb from
About.com declared it as a "perfect piece of dance-pop", including it in his list of "Top 10 Pop Songs of 1999".[10]AllMusic editor Joe Viglione called "Believe" a "pop masterpiece, one of the few songs to be able to break through the impenetrable wall of late 1990s fragmented radio to permeate the consciousness of the world at large."[23] Another editor, Michael Gallucci, gave a lukewarm review, writing that the
Believe album is an "endless, and personality-free, thump session".[24]Stopera and Galindo from BuzzFeed noted it as "iconic", featuring it in their "The 101 Greatest Dance Songs of the '90s" in 2017.[25]Damon Albarn, frontman of the bands
Blur and
Gorillaz, called the song "brilliant".[26]
In 2014, Tom Ewing from
Freaky Trigger wrote that "Believe" "is a record in the "
I Will Survive" mode of embattled romantic defiance – a song to make people who've lost out in love feel like they're the winners." He added that "it's remarkable that it took someone until 1998 to come up with "do you believe in life after love?", and perhaps even more remarkable that it wasn't
Jim Steinman, but the genius of the song is how aggressive and righteous Cher makes it sound."[27] Bob Waliszewski of Plugged In said that Cher "musters self-confidence to deal with a failed romance".[28] In 2018, Dave Fawbert from ShortList described "Believe" as a "really great pop song with, as ever, an absolute powerhouse vocal performance from Cher".[29]
Chart performance
The song, released as the album's
lead single on October 19, 1998,[30] peaked at number one in 21 countries worldwide.[31] It debuted at number 99 on the
Billboard Hot 100 on December 19, 1998.[32] On January 23, 1999, it reached the top 40, and then topped the chart on March 13, making Cher —aged 52 at the time– the oldest female artist to achieve this feat, breaking the record set by
Tina Turner who was 44 when she hit No. 1 with "
What's Love Got to Do With It" in 1984.[33] This excludes Christmas/holiday-themed songs like
Mariah Carey's "
All I Want for Christmas Is You", which topped the chart last time when Carey was 53, and
Brenda Lee's "
Rockin' Around the Christmas Tree", topping the chart for the first time on the issue date of December 9, 2023, Lee being 78. Cher also set the record for the longest gap between number-one singles on the Hot 100; there was a gap of 33 years and 7 months between her singles "
I Got You Babe" and "Believe" reaching number one.[34] "Believe" was ranked as the number-one song of 1999 by Billboard on both the Billboard Hot 100 and
Hot Dance Club Play charts, and became the biggest single of her entire career. "Believe" became Cher's 17th, and last, top-10 hit in the US.
In the United Kingdom, "Believe" debuted atop the
UK Singles Chart on October 25, 1998—for the week ending October 31, 1998—during a week in which the top five singles were all new entries, a first for the chart (not counting the first ever chart).[35][36] The song became Cher's fourth number one in the UK, and remained at the top of the chart for seven consecutive weeks. "Believe" was Britain's biggest-selling song of 1998, and won its writers three
Ivor Novello Awards: Best Selling UK Single,
Best Song Musically and Lyrically, and International Hit of the Year, respectively, at the 1999 ceremony.[37] On July 30, 2021, "Believe" was certified Quadruple Platinum by the
British Phonographic Industry. As of October 2017, the song has sold 1,830,000 copies in Britain, making it the biggest-selling song by a female artist on the UK Singles Chart.[38] At 52 years old, Cher was the eldest female artist to top the UK charts, a record that has since been broken by
Kate Bush, who was 63 when "
Running Up That Hill" re-entered the charts and reached number one.[39]
The success of the song not only expanded through each country's singles chart, but also most countries' dance charts. In the United States "Believe" spent 15 weeks on the U.S.
Hot Dance Club Play chart, five of those weeks at number one, and 22 weeks on the European Hot Dance Charts. "Believe" also set a record in 1999 after spending 21 weeks in the top spot of the Billboard
Hot Dance Singles Sales chart, it was still in the top ten even one year after its entry on the chart.[40] On October 13, 2008, the song was voted number 10 on Australian VH1's Top 10 Number One Pop Songs countdown. "Believe" was nominated for
Record of the Year and
Best Dance Recording at 42nd Grammy Awards, the latter of which it won.[41][42] Peter Rauhofer (Club 69) won the
Grammy Award in 2000 for
Best Remixer of the Year for his remix of Cher's "Believe".
Music video
The official music video for "Believe", directed by
Nigel Dick, features Cher in a nightclub in a double role as a singer on stage while wearing a glowing headdress and as a supernatural being in a cage (with auto-tuned voice) surrounded by many people to whom she is giving advice. The video largely revolves around a woman (played by Katrine De Candole)[43] who is in the club with her friends and sees her ex-boyfriend. Scenes are shown of her clearly disappointed when he walks away from her and then proceeds to dance and make out with another woman in her presence. The version on The Very Best of Cher: The Video Hits Collection is slightly different from the previous version (the version that is also included on the Mallay Believe Bonus VCD) with additional scenes towards the end that were not in the original video. There are also two 'rough' versions of the video as the song was released in Europe before a video was completed. The first is a compilation of scenes from the videos of Cher's previous singles "One by One" and "Walking in Memphis" and the second includes a brief scene of the "Believe" video where Cher sings the chorus while the rest of the video is composed of scenes from "One by One".
Three official remix videos exist for this song. Two of the remix videos were created by Dan-O-Rama in 1999. Both follow different concepts from the original unmixed video. Instead of showing the significance of the lyrics the videos mostly show Cher with different colored backgrounds and people dancing. The two remixes used for these videos were the Almighty Definitive Mix and the Club 69 Phunk Club Mix. The third video entitled Wayne G. Remix was released by Warner Bros. and the concept is similar to the Club 69 Phunk Club Mix video.
Billboard music critic
Chuck Taylor in March 1999 graded the video a "C", praising Cher's appearance and hairstyle but criticizing "an unnecessary subplot about a few kids stalking each other."[44]
VH1 placed "Believe" at number 60 in their list of 100 Greatest Dance Songs in 2000[46] and at number 74 in their list of 100 Greatest Songs of the 90s in 2007.[47] In 2007, Rolling Stone placed "Believe" at No. 10 in their list of the "20 Most Annoying Songs"[48] In 2020, British national newspaper The Guardian ranked "Believe" as the 83rd greatest UK number one.[49] "Believe" was placed on the 2021 revised list of Rolling Stone's "
500 Greatest Songs of All Time".[3]
In July 2020, a digital publication The Pudding carried out a study on the most iconic songs from the '90s and songs that are most known by
Millennials and the people of
Generation Z. "Believe" was the sixth song with the highest recognisability rate.[50] In October 2023, Billboard ranked it among the "500 Best Pop Songs of All Time".[51]
In May 2012 after successfully auditioning for
The X Factor UK,
Ella Henderson, then 16 years old, performed a ballad arrangement of "Believe" after the Bootcamp round, reducing guest judge
Nicole Scherzinger to tears.[69] The cover, which was based on
Adam Lambert's version performed on
American Idol in 2009,[70] was so popular for its slow tempo, emotional interpretation that Henderson released an acoustic performance in 2013 on YouTube[71] and performed it at the
National Television Awards on January 23, 2013.[72] Henderson also included a studio version of the cover on a deluxe edition of her debut album "
Chapter One" as part of a pre-order EP "Chapter One Sessions".
In October 2016, the
DMA's, an Australian rock band from Sydney performed "
Believe" for
Triple J's,
Like A Version. It made such an impact on the Australian audience that in the year it was performed, the cover became the highest ranked Like A Version in a
Hottest 100 countdown landing at #6. In 2020 it became the only Like A Version to feature in the
Hottest 100 of the 2010s countdown landing at #41. In 2023 it took the crown for #1 in the
Triple J Hottest 100 Like a Version of all time as voted by the public.[73]
In December 2018 Lambert performed his ballad version of "Believe" again in honor of Cher during the 41st annual
Kennedy Center Honors; the performance was highly acclaimed, with Cher stating that she was "at a loss for words" and was moved to tears.[74][75] On December 6, 2019, Lambert released a studio version of his version of "Believe" which reached number 23 on the
BillboardDigital Song Sales chart on December 21, 2019.[76][77]
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
^Hunter, James (November 2, 2004). "Cher". In Brackett, Nathan; Hoard, Christian (eds.). The New Rolling Stone Album Guide. New York: Simon & Schuster. p. 159.
^"REBIRTH". Bartow Press. May 1, 2002. Retrieved March 15, 2020.
^"WHO'D EVER 'BELIEVE' IT? CHER IS A HIT AGAIN AGING DIVA SHOWS SHE CAN TURN BACK TIME WITH DISCO TUNE". New York Daily News. February 1, 1999. Retrieved March 26, 2020.
^Believe (US 7-inch single vinyl disc). Cher. Warner Bros. Records. 1998. 7-17119.{{
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^Believe (US CD single sleeve). Cher. Warner Bros. Records. 1998. 9 17119-2.{{
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^Believe (US cassette single sleeve). Cher. Warner Bros. Records. 1998. 9 17119-4.{{
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^Believe (UK cassette single sleeve). Cher. Warner Bros. Records. 1998. WEA175C, 3984 25530 4.{{
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^Believe (UK & European CD1 liner notes). Cher. Warner Bros. Records. 1998. WEA175CD1, 3984 25528 2.{{
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^Believe (UK & European CD2 liner notes). Cher. Warner Bros. Records. 1998. WEA175CD2, 3984 25529 2.{{
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^Believe (European CD single liner notes). Cher. Warner Bros. Records. 1998. 3984 25277 9.{{
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^Believe (Australian maxi-CD single liner notes). Cher. Warner Bros. Records. 1998. 3984261792.{{
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link)
^Believe (Japanese CD single liner notes). Cher. Warner Bros. Records. 1999. WPCR-10050.{{
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link)
^Strong Enough / Believe (Japanese remix EP liner notes). Cher. Warner Bros. Records. 1999. WPCR-10224.{{
cite AV media notes}}: CS1 maint: others in cite AV media (notes) (
link)
^"New Releases". Radio & Records. No. 1273. November 6, 1998. pp. 39, 45.
^Mayfield, Geoff; Caulfield, Keith; Graybow, Steve (March 13, 1999). "Hot 100 Spotlight". Billboard. Vol. 111, no. 11. p. 111. ...with standard-length singles added to the retail mix in late January.
^"ビリーブ | シェール" [Believe | Cher] (in Japanese).
Oricon. Retrieved September 3, 2023.