Product type | Food |
---|---|
Owner | Premier Foods |
Country | United Kingdom |
Introduced | 1967 by Bird's |
Markets | United Kingdom |
Previous owners | Kraft Foods [1] |
Website | AngelDelightDesserts.co.uk |
Angel Delight is a powdered dessert mix produced in the United Kingdom. It is designed to be whisked with milk to create a sweet mousse-like dessert. [2]
Angel Delight was released in 1967 by the Bird's company, [3] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts. [2] After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit, was run in 1999. [2] In 2006 the brand was the best-selling line in the UK instant cold desserts sector. [4] The brand is now owned by Premier Foods. [5] The dessert was named Britain's 'favourite childhood dish' in a 2015 survey by Food Network. [6]
Angel Delight is currently sold in four flavours: [3] [7] strawberry, butterscotch, chocolate and banana. No added sugar variants [5] of butterscotch, white chocolate, and strawberry flavours are also sold. [3] Currently, it is available in three quantity variants: four-serving packets, twelve-serving tubs and single-serving ready-to-eat cups (launched in 2017 in an attempt to modernise the brand, with an accompanying digital marketing campaign). [2] [8] Not all flavours are available in all size formats; for instance, tubs are only available in strawberry and butterscotch flavours. [9]
Discontinued flavours include: coffee, tea, coffee walnut, black cherry, blueberry, peach, lime, lemon, blackcurrant, bubblegum, tangerine, vanilla ice cream, forest fruits, popcorn, candy floss, butter mint, White Chocolate and raspberry. [8]