"We Polked you in '44, We shall Pierce you in '52" – 1852 U.S. presidential campaign slogan of
Franklin Pierce; the '44 referred to the 1844 election of
James K. Polk as president.
"Free Soil, Free Labor, Free Speech, Free Men, Fremont" – 1856 U.S. presidential campaign slogan of
John Fremont
"Fremont and freedom" – John Fremont
"We'll Buck 'em in '56" –
James Buchanan, playing on "Old Buck", the nickname associated with his last name. (Also "We
Po'ked 'em in '44, we
Pierced 'em in '52, and we'll Buck 'em in '56". See
Franklin Pierce, 1852.)
The Union and the Constitution" –
John Bell (Also "John Bell and the Constitution", and "The Union, the Constitution, and the enforcement of the laws.")
"Tilden or Blood!" – 1877 slogan of Tilden supporters during conflict that led to the
Compromise of 1877
"Hayes the true and Wheeler too" – Slogan and campaign song title for
Rutherford B. Hayes and
William A. Wheeler, with song adapted from 1840s "Tippecanoe and Tyler too".
"The boys in blue vote for Hayes and Wheeler" – Hayes' appeal to fellow
Union Army veterans.
"Rum, Romanism and Rebellion" – Republican attack because of supposed Democratic support for consuming alcoholic beverages,
Catholic immigrants, and the
Confederacy.
"Ma, Ma, where's my Pa?" – Used by
James G. Blaine supporters against
Grover Cleveland. The slogan referred to the allegation that Cleveland had fathered an illegitimate child. When Cleveland was elected, his supporters added "Gone to the White House, Ha, Ha, Ha!"
"Burn this letter!" – Cleveland supporters' attack on Blaine's supposed corruption, quoting a line from
Blaine correspondence that became public.
"Tell the Truth!" – Cleveland's advice to his supporters after the allegations of his illegitimate child came to light.
"Blaine, Blaine, James G. Blaine! The continental liar from the state of Maine!" – Cleveland campaign attack on Blaine's alleged corruption in office.
"Grandfather's hat fits Ben!"[8] –
Benjamin Harrison, referring to his grandfather, William Henry Harrison
"Tippecanoe and Morton too" – Slogan and campaign song title for Benjamin Harrison and
Levi P. Morton, with song adapted from 1840s "Tippecanoe and Tyler too".
"Vote for Taft now, you can vote for Bryan any time" –
William Howard Taft. The slogan referred to Bryan's two previous failed presidential bids in
1896 and
1900
"Who but Hoover?" – 1928 U.S. presidential campaign slogan of
Herbert Hoover.[11]
"A chicken in every pot and a car in every garage" – Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign of
Herbert Hoover.[12]
"Defeat the
New Deal and Its Reckless Spending" – 1936 U.S. presidential campaign slogan of
Alfred M. Landon
"Let's Get Another Deck" – 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a
card game metaphor to answer the "new deal" cards metaphor of Franklin D. Roosevelt
"Let's Make It a Landon-Slide" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
"Life, Liberty, and Landon" – 1936 U.S. presidential campaign slogan of Alfred M. Landon
"Remember Hoover!" – 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt
"Don't swap horses in midstream" – 1944 campaign slogan of Franklin D. Roosevelt. The slogan was also used by Abraham Lincoln in the 1864 election.
"We are going to win this war and the peace that follows" – 1944 campaign slogan in the midst of
World War II by Democratic president Franklin D. Roosevelt
"Win the war quicker with Dewey and Bricker" - 1944 campaign slogan during
World War II in support of Thomas E. Dewey and his vice presidential nominee,
John W. Bricker
"I'm just wild about Harry" – 1948 U.S. presidential slogan of
Harry S. Truman, taken from a 1921 popular song title written by
Noble Sissle and
Eubie Blake
"Pour it on 'em, Harry!" – 1948 U.S. presidential campaign slogan of Harry S. Truman
"Give Em Hell, Harry!" – Harry Truman (After a man shouted it during one of his whistle stop railroad tours)
"
The Buck Stops Here"—Harry Truman (Sign kept on The Resolute Desk that became a staple of Truman's presidency)[13]
"Acid, Amnesty, and Abortion for All" – 1972 anti-Democratic Party slogan, from a statement made to reporter
Bob Novak by Missouri Senator
Thomas F. Eagleton (as related in Novak's 2007 memoir, Prince of Darkness)
"Dick Nixon Before He Dicks You" – Popular anti-Nixon slogan, 1972[19]
"They can't lick our Dick" – Popular campaign slogan for Nixon supporters[20]
"Don't change Dicks in the midst of a screw, vote for Nixon in '72" – Popular campaign slogan for Nixon supporters[20]
"Unbought and Unbossed" – official campaign slogan for
Shirley Chisholm
"For New Leadership" (also "America Needs New Leadership") –
Walter Mondale
"
Where's the beef?" –
Walter Mondale. An advertising slogan used by the restaurant chain
Wendy's to imply that its competitors served sandwiches with relatively small contents of beef. Used by Mondale to imply that the program policies of rival candidate
Gary Hart lacked actual substance.
"Hope" – 2008 U.S. presidential campaign slogan of Barack Obama during the general election.
"Ready for change, ready to lead" –
Hillary Clinton campaign slogan, also "Big Challenges, Real Solutions: Time to Pick a President," "In to Win," "Working for Change, Working for You," and "The strength and experience to make change happen."[22]
Republican Party candidates
"Country First" –
2008 U.S. presidential campaign slogan of
John McCain
"Courageous Conservatives" and "Reigniting the Promise of America" – used by
Ted Cruz's
campaign, also "TRUS(TED)," "A Time for Truth," and "Defeat the Washington Cartel"