Google URL Shortener, also known as goo.gl, was a
URL shortening service owned by
Google. It was launched in December 2009, initially used for
Google Toolbar and
Feedburner.[2] The company launched a separate website, goo.gl, in September 2010.[3][4][5]
Google has replaced the service internally with
Firebase Dynamic Links which is now used to shorten links for
Google Maps and
Google Workspace products.[6]
The user could access a list of URLs that had been shortened in the past after logging in to their
Google Account. Real-time analytics data, including traffic over time, top referrers, and visitor profiles was recorded. For security, Google added automatic spam system detection based on the same type of filtering technology used in
Gmail.
The service has not been accepting new users since April 13, 2018 and Google discontinued the service for existing users on March 30, 2019.[7] However, existing links will continue to redirect to the intended destination.[8] It was succeeded by
Firebase Dynamic Links, but existing links did not become Dynamic Links automatically.[9]
^Hermanto, Michael (30 March 2018).
"URL Shortener". Transitioning Google URL Shortener to Firebase Dynamic Links. Google Developers Blog.
Archived from the original on 30 June 2018. Retrieved 1 April 2018.