The Year of Return, Ghana 2019 is an initiative of the government of
Ghana – along with the U.S.-based Adinkra Group – that is intended to encourage
African diasporans to come to Africa (specifically Ghana) to settle and invest in the continent. It was formally launched by
PresidentNana Akufo-Addo[1] in September 2018 in
Washington, D.C. as a program for Africans in the diaspora to unite with Africans. The year 2019 is symbolic as it commemorates 400 years[2] since the
first enslaved Africans touched down in
Hampton, in the English colony of
Virginia in America.[3] The program also recognizes the
diaspora's achievements and sacrifices in the time since that event.[4][5] Starting from when President Barack Obama made a visit to the Cape Coast in 2009, many famous, respected and admired African-Americans from the diaspora have visited Ghana to discover its culture.[6] The
Ghana Tourism Authority and the
Ministry of Tourism, Arts and Culture lined up a slate of activities in "celebration of the resilience of the African spirit."[7][8] Many
African Americans shared their stories regarding their experiences in Ghana during the Year of Return.[9][10]
Objectives
To make Ghana a key travel destination for African Americans and the rest of the African diaspora.
To rebuild the lost past of these 400 years.
To promote investment in Ghana and foster relationships with African Americans and the African diaspora.
Visitors
Sheila Jackson Lee linked the initiative with the 400 Years of
African-American History Commission Act that was passed in Congress in 2017.[3] American actor and director
Michael Jai White visited
Ghana towards the end of 2018. Over 40 African diasporans participated in the "Full Circle Festival", which aimed to attract visitors to the country. The list includes but not limited to
The Akwamuhene Odeneho Kwafo Akoto III, the Akwamu Paramount Chief,
enstooledMichael Jai White as NanaOduapong during his visit. Chief White's title means "The tree with strong roots that does not fear the storm".[24]
Revenue
Up to 1.5 million tourists, including celebrities, politicians and world leaders, are expected in the country by the end of the year with up to 1.9 billion dollars also expected to be accrued in revenue as a result of the Year of Return activities.
The tourism sector has also recorded a tremendous growth of 18% in international arrivals from the Americas, Britain, Caribbean and other key countries while total airport arrivals increased by 45% for the year.
Its estimated spending of tourists has seen a significant increase from $1,862 in 2017 to the current figure of $2,589 per tourist, with the impact of tourism on the economy estimated to be about $1.9 billion.[25]