William Salice | |
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![]() Salice in 2009 | |
Born |
Casei Gerola, Lombardy, Italy | 18 July 1933
Died | 29 December 2016
Pavia, Lombardy, Italy | (aged 83)
Occupation | Businessperson |
Known for | Creating Kinder eggs |
William Salice ("sah-lee-chee"; 18 July 1933 – 29 December 2016) was an Italian businessman. He was employed at Ferrero SpA, where he was credited as the inventor of Kinder Eggs. [1] [2]
Salice was born on 18 July 1933, in the Italian comune of Casei Gerola. [1] He began working at Ferrero in 1960, and eventually became a close collaborator of the company's owner, Michele Ferrero. [2] [3]
He thought up the concept of Kinder Surprise Eggs in the late sixties, [4] while researching alternative uses for the manufacturer's easter egg chocolate moulds, which went unused most of the year. [2] Despite this, he insisted on referring to Michele Ferrero as the inventor, claiming to merely be the idea's "material executor". [1] [2] Kinder Eggs were launched in 1974. [4]
Salice also played a part in the creation of several other Ferrero products, such as Ferrero Rocher and Pocket Coffee. [2]
After his retirement in 2007, Salice co-founded the Color Your Life Foundation, alongside Italian entrepreneur Enrico Gasperini. [5] It provides free courses for young aspiring entrepreneurs. [6]
Salice died on 29 December 2016, in the town of Pavia, after suffering a stroke. He was 83. [1] [2] [3] [4]