The result was redirect to PEST analysis. I have closed this as it's unlikely spinning the wheel for another week is going to get much more. I am therefore taking a normal editorial action of redirecting the article to somewhere that the topic is better covered. That should not be considered as having the backup of an AFD consensus; merely an action taken as an alternative to pointlessly deferring taking an action. Stifle ( talk) 09:40, 16 September 2020 (UTC)
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WP:NEOLOGISM. It's in the title of one self-published book ( [1]) and briefly referenced in another book ( [2]). Hits on Scholar are for six-segment analyses in other contexts. Existing refs are dead, vague, or unreliable. The alleged reference to Economics of Strategy seems specious to me (see [3]). AleatoryPonderings ( talk) 22:44, 29 August 2020 (UTC)