The result was delete -- Malcolmxl5 ( talk) 00:39, 7 January 2016 (UTC)
Non-notable company, some local coverage but no depth of coverage. As a result, fails WP:GNG and WP:CORP. Joseph2302 ( talk) 23:41, 30 December 2015 (UTC)
The article's introduction:
The article further notes:For many years, the green light on a traffic signal inside National Business Furniture's downtown offices has meant its best suppliers are visiting.
Now the privately owned mail-order furniture distributor has given the green light to something entirely different: selling the Milwaukee company.
George and Julie Mosher started National Business Furniture in 1972 with a $50,000 bank loan. Through internal growth and acquisitions, they've turned it into a company with 120 employees projecting $130 million of sales and about $10 million in profits this year.
In July, they hired Gruppo Levy, a New York investment banking firm that specializes in advising and selling catalog-related businesses.
This 958-word article from the Milwaukee Journal Sentinel, the largest newspaper in Wisconsin, provides substantial coverage of the subject.National Business Furniture sells desks, chairs, file cabinets and other office equipment, along with some home furniture through its catalog and over the Internet.
It has become what Mosher says is the biggest business-to-business mail-order furniture company in the country by developing ways to measure the company's vendors, hiring the right people, and figuring out how to best satisfy its 450,000 customers.
The article's introduction:
The article further notes:Ten years ago, a banker took a chance on George and Julie Mosher.
The bet turned out well. Now, the Moshers are trying to keep that risk-taking tradition alive.
The banker was Roger G. Dirksen. He met the Moshers at a birthday party in Whitefish Bay in 1975.
The party was for Moshers' 5-year-old daughter Karen. Dirksen's daughter was a guest.
At the time, George Mosher, who holds an MBA from Harvard University, was the leader, and one-third owner of the Business and Institutional Furniture Co. in Milwaukee. His partnership in the company had cost him $8,000.
Since then, with little recourse to additional borrowing from the Associated Commerce Bank, of which Dirksen is now president, Mosher has built National Business Furniture, the company he and his wife started, to $14 million a year in sales.
The company has offices in Atlanta and Los Angeles as well as Milwaukee. It employes about 25 people who sell business furniture by means of a catalog and the telephone.
It has been so successful, indeed, that the Moshers have been able to buy two other furniture companies - the Alfax Manufacturing Co., New York City, for $300,000 and the Office Furniture Center, Waltham, Mass., for $700,000.
The article notes:
During the past 30 years, Milwaukee-based National Business Furniture has sold furniture exclusively to midsize businesses, schools, and churches. Now the $110 million cataloger is reaching out to consumers as well, via its Furniture Online Website.
National Business Furniture mails three business-to-business titles: the eponymous flagship catalog; Alfax Furniture, which sells to schools and universities; and church furniture title Dallas Midwest. Each catalog has an accompanying URL. The company acquired the Furniture Online URL in June 2001 when it bought OfficeFurniture.com and has spent two years tinkering with the business.
Furniture Online carries about 4,000 SKUs, including entertainment centers, bedroom furniture, and futons. Finding products for the consumer segment wasn’t a problem, says founder/president/CEO George Mosher. Because of the company’s volume, National Business Furniture already had relationships with about 150 furniture manufacturers. The cataloger approached some of its key vendors at trade shows about buying consumer furniture from them.
The article notes:
National Business Furniture, with annual sales approaching $150 million, is a longtime industry player.
The company was founded in 1975 by George and Julie Mosher, who sold it in 2006 to TAKKT AG, a German corporation. It has 150 employees, including 85 in Milwaukee. Most of those local employees are at the company's headquarters and call center, at the City Center at 735 building, 735 N. Water St.
The article notes:
From https://www.internetretailer.com/about/:National Business Furniture, a supplier of office furniture to companies and consumers, relies on sales through a procurement network to grow sales among an increasing number of corporate buyers.
National Business Furniture, a Milwaukee-based direct marketer of office furniture with annual sales of more than $100 million, is a big believer in using a commercial network to grow its business-to-business e-commerce operation, says Brady Seiberlich, manager of information technology, electronic procurement and development. With connectivity through Ariba Inc., a unit of SAP AG that links corporate buyers and sellers using standardized Internet technology, National Business Furniture, or NBF, is able to directly connect with a growing list of 20 large customers, Seiberlich says.
Internet Retailer Magazine was launched in March 1999 by Faulkner & Gray, a unit of Thomson Reuters. It was purchased in 2000 by F&G CEO Jack Love and some members of his management team, who left Thomson to form Vertical Web Media.
According to the Milwaukee Journal Sentinel, National Business Furniture in 2005 had 400,000 customers. In 2014, it had $150 million in sales and is a "longtime industry player".