The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete‎. RL0919 ( talk) 19:14, 27 October 2023 (UTC) reply

Derick Chimebere

Derick Chimebere (  | talk | history | protect | delete | links | watch | logs | views) – ( View log | edits since nomination)

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Subject fails WP:GNG, doesn't pass any WP:SNG. Sources cited are mostly referring to Diamondz Africa (his brand) and not him specifically. No significant coverage and promotional puff. Vanderwaalforces ( talk) 17:38, 20 October 2023 (UTC) reply

• Note: This discussion has been included in the deletion sorting lists for the following topics: People and Nigeria. Vanderwaalforces ( talk) 17:38, 20 October 2023 (UTC) reply

• Keep: Subject is notable with reliable sources. Chimebere is also called “Diamondz Africa”. He named the brand after his professional name. Mevoelo ( talk) 19:05, 20 October 2023 (UTC) reply
• Note: This discussion has been included in the list of Businesspeople-related deletion discussions. WCQuidditch ☎ ✎ 19:14, 20 October 2023 (UTC) reply

• Delete. The short version: There is no evidence whatever of satisfying Wikipedia's notability guidelines, as none of the cited sources is substantial coverage of Derick Chimebere. Also all of them are all either avowedly telling us Derick Chimebere's opinions or else written in such glowingly promotional terms as to cast doubt on their being independent sources, with several of them having all the appearance of press releases.

The longer version: I have checked all of the references in the article, and they are as follows:

1: https://www.thisdaylive.com/index.php/2022/07/30/diamondz-africa-reveals-secret-behind-acceptance

An article telling us what Derick Chimebere says about his own company. Neither an independent source nor significant coverage of him.

2: https://thenationonlineng.net/entertainers-doing-most-for-economy-diamondz-africa-ceo/

A three sentence account of what Derick Chimebere says about actors and entertainers. Neither an independent source nor significant coverage of him, nor in this case even of his company.

3: https://independent.ng/how-we-have-sustained-diamondz-africa-brand-chimebere/

A page about Derick Chimebere's company, which is full of such language as "truly outstanding and original craftsmanship", "the most magnificent jewellery possible", etc etc, and which uses the word "we" in its headline. Neither an independent source nor significant coverage of him.

4: https://www.vanguardngr.com/2022/03/celebrity-jeweler-diamondz-africa-vows-to-maintain-quality/

Again, about his business, not him, and again full of such language as "providing customers with just the greatest service", etc etc.

5: https://www.vanguardngr.com/2022/08/diamondz-africa-becomes-choice-of-highly-profiled-celebrities/

Another page on the same website as the last one, and very much the same in character.

6: https://leadership.ng/celebrity-jewelery-brand-diamondz-africa-becomes-toast-of-all/

Much the same again: glowing praise, including a quote from Derick Chimebere, about his business, not him.

7: https://www.vanguardngr.com/2022/02/after-berbiedoll-diamondz-africa-may-unveil-more-brand-ambassadors/

Yet another page on the same website as numbers 4 & 5, and again similar in nature.

8: Another copy of the same citation as number 3.

9: https://tribuneonlineng.com/diamondz-africa-winner-of-best-jewellery-brand-award/

An announcement that Derick Chimebere's company has won an award. I have no idea whether it's a significant award or just an industry promotional award, but in any case the announcement contains only two brief mentions of Derick Chimebere as the owner of the company, not substantial coverage of him, and it is full of language such as "exceptional, one-of-a-kind pieces of jewellery", "captured the hearts of those who seek the pinnacle of luxury and sophistication", etc etc.

10: https://www.thisdaylive.com/index.php/2023/09/03/diamondz-africa-wins-jewelry-brand-of-the-year-at-scream-all-youth-awards-23

Again, an announcement of an award to the company; again, only brief mentions of the owner of the company; again full of glowing language such as "dazzling the world with its exquisite jewelry creations and cementing its place as a jewelry brand that truly embodies the spirit of excellence".

11: https://editor.guardian.ng/arts-2/4-star-awards-diamondz-africa-shines-emerges-as-best-jewelry-brand/

Another announcement of the same award as number 9 and similar in character.

12: https://guardian.ng/news/scream-awards-calls-for-nomination-as-10th-edition-beckons/

No mention whatsoever of either Derick Chimebere or his company.

JBW ( talk) 12:38, 21 October 2023 (UTC) reply

• Delete Clearly a promotional vanity page, sourced with promotional "articles" we're seeing more and more of on Nigerian Wiki. Nswix ( talk) 00:38, 23 October 2023 (UTC) reply
• Delete: Non-notable entrepreneur. Probably too early for an entry. And per JBW's source analysis. Best, Reading Beans ( talk) 01:39, 23 October 2023 (UTC) reply

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.