When We All Fall Asleep, Where Do We Go? is the debut studio album by American singer-songwriter
Billie Eilish. It was released on March 29, 2019, by Darkroom and
Interscope Records in the US and
Polydor Records in the UK. Eilish, aged 17 at the time of release, largely wrote the album with her brother
Finneas O'Connell, who produced it at his small bedroom studio in
Highland Park, Los Angeles.
Musically, When We All Fall Asleep, Where Do We Go? is a
pop,
electropop,
avant-pop, and
art pop record, though it also features influences from
hip hop and
industrial music. Its songs explore themes such as modern youth, drug addiction, heartbreak, suicide, and
mental health, with lyrical sensibilities of humor and horror. The album's title comes from a line in the song "
Bury a Friend". Eilish said the album was inspired in part by
lucid dreaming and
night terrors, which are reflected on the cover photo.
Billie Eilish and her brother
Finneas O'Connell began working on When We All Fall Asleep, Where Do We Go? in May 2016 with the track "Listen Before I Go", but re-recorded the song two years later in spring 2018. Eilish intended the album to contain material "that's so fun to be in the moment at a show to" as well as "shit that's crazy and also depressing." She further wished to "do everything in this album" due to her hatred for genre restrictions.[2]
The album was recorded in O'Connell's small bedroom studio in
Highland Park,
California[3][4] using production material including
Logic Pro X, a
Universal Audio Apollo 8
interface and a pair of
Yamaha HS5
studio monitors with an H8S
subwoofer. The pair explained that they chose this recording location rather than a professional studio due to the bedroom's intimate and homely nature as well as the manner in which the bedroom affects vocals, while criticizing an external studio's lack of natural light and high cost of use.[5][6] Despite the independence of the writing process, they were nonetheless subject to deadlines and meetings with Eilish's label, Darkroom/
Interscope; she later stated that she "hated every second" of the album's creation.[7][8]Audio mixing was handled by
Rob Kinelski, who had mixed all of Eilish's work thus far. In an interview with Billboard, Kinelski disclosed that O'Connell would send him "really nice
stems" for separate instruments during the process.[9]
On March 20, 2018, Eilish confirmed that she was working on an album and estimated that it would be released towards the end of the year.[10] In July 2018, during an interview with
BBC Radio 1, she announced that the album was expected to be out on March 29, 2019.[11] The album was mastered and finished in January 2019.[2][12][13]
Music and lyrics
Eilish's vocal style on When We All Fall Asleep has frequently been described as soft and whispered by music critics.[14][15]Neil McCormick of The Daily Telegraph stated that the singer's tone "can shift from coquettish to threatening, playfully ironic to emotionally sincere in a breath", adding that her "close-to-the-mic singing is enhanced by layers of ethereal harmonies without swamping a sense of intimacy."[16] It has further been likened to
ASMR; while some reviewers simply stated that her voice reminded them of the sensation, others stated that they experienced "tingles" listening to Eillish's vocals, with Helen Holmes of Observer citing the singer's "little giggles and intonations, and the way her intonation 'falls off' at the end of sentences" as the reasons.[17][18][19]
Because Eilish draws on a variety of genres, Yasmin Cowan of Clash opined that "to confine [her] to any specific brand of music would be doing her craft a disservice,"[32] although other reviewers have characterized When We All Fall Asleep as a pop,[33]electropop,[34]avant-pop,[35] and
art pop album.[33]Robert Christgau describes it as "
electro-saturated",[36] and Chris Riemenschneider from the Star Tribune calls it "jaggedly rhythmic, candidly intimate stream-of-consciousness electro-pop",[37] while Rolling Stone writer Suzy Exposito finds it "full of dressed-down avant-pop with
D.I.Y. immediacy and intimacy" yet still comparable to the
maximalist pop of Eilish's contemporaries
Ariana Grande and
Halsey.[38] According to
Amanda Petrusich from The New Yorker, Eilish's "spare, portentous" style of electropop "recalls the work of
Trent Reznor, but is imbued with far more friskiness, conviviality, and youthful nonchalance".[39] In
Tom Hull's opinion, the album's electropop songs have a quality of
catchiness but feature unobtrusive
hooks.[40]
Lyrically, the album deals with the hopes and fears of contemporary youth,[32] touching on themes of
drug addiction,[25]heartbreak,[31]climate change,[41]mental health[42] and
suicide.[43] In an interview with
Zane Lowe, Eilish explained that the album was largely inspired by
lucid dreaming and night terrors, revealing that it "is basically what happens when you fall asleep," hence its title, and stated at an earlier interview that it "is basically supposed to be a bad dream, or a good dream".[44][45]i-D writer Jack Hall noted that in order to deal with the record's serious subject matter in a less portentous manner, Eilish writes with humor and horror in a manner similar to
memes.[42] Despite this, it is unclear whether the experiences found in the lyrics are her own, since she often distances herself from the content of her songs. The singer explained to Rolling Stone that she and her brother "like writing from other people's perspectives," elaborating that half of the songs on the album "are fictional and half are things [she] was going through, and no one will ever know which is which."[46] In 2021, Eilish stated that the album was "almost all fictional".[47]
Songs
The album's opening track, "!!!!!!!", is a short intro in which Eilish slurps saliva from her
Invisalign aligners and announces that "this is the album", before she and her brother descend into laughter.[48][49] O'Connell explained that it served to "find a sense of humor" amidst the "heaviness" of the album.[50] The following track, "
Bad Guy", is a pop-trap song[51] which uses a bass, a
kick-drum and amplified finger snaps in its production.[21] The song's lyrics feature Eilish taunting her partner, while suggesting that she is the "bad guy" rather than him.[52] Eilish was inspired to write "
Xanny" after attending a party at which her friends "kept throwing up, kept drinking more," consequently becoming "completely not who they were". While recording the song, Eilish and her brother created a sound inspired by a girl blowing cigarette smoke in the former's face alongside a drum kit and a jazz-inspired loop in order to replicate the feeling of being "in secondhand smoke".[53]
"
You Should See Me in a Crown", which the two siblings wrote after watching the third episode of the
second season of
BBC television series Sherlock titled "
The Reichenbach Fall",[54] is a trap-influenced electropop song which features Eilish singing over "blaring
synths and rapid-fire
hi-hats."[55][56] "
All the Good Girls Go to Hell" was described by Stereogum as a "punchy piano number" and one of the album's "poppiest tracks," and explores the idea that
God and the
Devil are both "looking at human beings as this kind of meek group of people and just being like, "What are they trying to do here?""[50] The following track, "
Wish You Were Gay", is a jazzy
classic pop song[57][58] where Eilish sings of her wish that a man she likes was
gay in order to explain his lack of romantic interest in her.[59][60] The seventh song on the album, "
When the Party's Over", is a
piano ballad[61] with
choral influences, and was written after O'Connell had left his date's house "kind of for no reason."[50]
The eighth track, titled "8", is a
ukulele-based
lullaby which manipulates Eilish's vocals to make her sound like a small child.[25][62] The following song, "
My Strange Addiction", is a bass-heavy[63] pop[48] song which samples audio from an episode of the American television
sitcomThe Office titled "
Threat Level Midnight". In order to include the samples, Eilish needed the approval of
Steve Carell,
B. J. Novak,
John Krasinski and
Mindy Kaling, the members of the episode's cast featured in the audio, which they all personally granted.[64] The next track, "Bury a Friend", has been described as a minimalist
electronica[65] and industrial[66] song, and musically features a beat reminiscent of "
Black Skinhead" by
Kanye West, a vocal line similar to "
People Are Strange" by
the Doors, and scattered synth melodies.[67][68][69] It is written from the perspective of a monster under a bed, exploring what "this creature [is] doing or feeling",[70] with lyrics from which the album title originates.[71] The song's beat segues into the eleventh track "
Ilomilo", an electropop cut named after
the 2010 video game, in order to give the album further cohesion.[4][24]
The final three tracks have titles that form a sentence: "Listen Before I Go, I Love You, Goodbye". In an interview with Vulture, O'Connell stated that his sister "liked the readability of that" before adding that "they are [related]" since they are "different sentiments about a farewell". The three songs are placed at the end of the album so as to avoid an abrupt ending to the album.[50] "Listen Before I Go" is an
ambient song that features a gentle piano accompaniment and jazz influences while Eilish sings from the perspective of someone about to commit suicide, with faint street noises and sirens added at the beginning and end of the track for ambience.[72][21] The following track, "
I Love You", is similar in aesthetic and uses a sample of an airline attendant talking and a plane taking off. O'Connell has described the song as being about how "it sucks to be in love sometimes," while its chorus has drawn comparisons to
Leonard Cohen's "
Hallelujah", which have pleased the songwriter.[4][18] The final song, "Goodbye", features a line of each of the album's tracks (with the exception of "!!!!!!!") in its lyrics in reverse order compared with how they appear in the album, beginning with a line from "I Love You" and ending with a line from "Bad Guy", with clips from these songs layered quietly in reverse as a motif representing when "you grow up listening to a tape and at the end, you reverse the tape to go back to the beginning of the song."[4][21]
Artwork and packaging
The cover artwork for When We All Fall Asleep, Where Do We Go? was photographed by Kenneth Cappello, with whom Eilish had previously collaborated for the artwork of her 2017 EP Don't Smile at Me. After working with the singer on pictures for her. magazine, Cappello was asked to photograph the artwork for her upcoming album. The shoot took place on Eilish's birthday in December at a studio in Los Angeles and lasted 12 hours.[73] The singer had prepared sketches for the album cover which were inspired by the album's themes of night terrors and lucid dreaming, as well as Eilish's interest in horror films,[74][73] specifically The Babadook.[75] Cappello told
MTV News that he "knew she wanted it moody". In order for it to "feel real", Cappello added no additional lighting to the end photo so as to give the impression that "a door was opening and that was the light coming into the bedroom." He additionally shot different variations of Eilish sitting on the bed expressing a range of emotions. Eilish wore contacts to fill in her eyes completely with white. She further wished to use a minimum of additional special effects and touch-ups on the end product to retain a sense of "realness and transparency".[73]
Marketing and sales
In 2018, Eilish released several singles, including "
You Should See Me in a Crown" and "
When the Party's Over", which would appear on the album.[76][77] On January 29, 2019, the singer teased her debut album on social media for the first time, revealing its artwork and title. She also announced the release of a new single for following day at 9AM
PT,[78] which was revealed to be "Bury a Friend", alongside a music video and the album's track listing;[79] the song became a hit for Eilish.[80] On March 3, Eilish posted a snippet of an upcoming single named "Wish You Were Gay" in an
Instagram post, alongside an announcement revealing that its release as the album's fourth single the following day at 9AM PT.[81] A live video for the track recorded at a show in London that month was shared at the end of April.[82] On March 16, Eilish performed as a headliner at the
South by Southwest festival, singing fourteen songs including the four singles from When We All Fall Asleep accompanied by "elaborate videos" on a rear-end screen. Her performance was well received by critics.[83][84][85]
When We All Fall Asleep, Where Do We Go? was released on March 29, 2019, alongside its fifth single "Bad Guy"[86] and its music video.[87] The song became a worldwide hit[88] and among the four singles from the album to be certified
multi-platinum in the US, along with "You Should See Me in a Crown", "When the Party's Over", and "Bury a Friend".[89] "Wish You Were Gay" and "
All the Good Girls Go to Hell", released on August 30 as the sixth single,[90] were also certified platinum.[91] "Ilomilo" was released as the seventh single on May 26, 2020.[92] To celebrate the album's release, Eilish launched an immersive experience in partnership with
Spotify, featuring several rooms that each symbolize a song from the album, with objects to smell, hear, and feel, reflecting the singer's
synesthesia.[93]
On April 7, 2019, When We All Fall Asleep, Where Do We Go? debuted at number one on the US
Billboard 200 albums chart with 313,000
album-equivalent units consumed, of which 170,000 were pure album sales. The album also recorded 137,000
SEA units, which translates into 194 million on-demand audio streams for the album's songs in its first week, thus representing the third-biggest streaming week of all-time for an album by a woman.[94] She was the eleventh artist to chart on the Billboard 200 under the age of 18.[95] It was also the first album by a youngest female artist to top the chart in 10 years since
Demi Lovato's 2009 album Here We Go Again. It later became the first by a youngest female to spend more than a week on the top of the chart in 20 years since
Britney Spears with her 1999 album ...Baby One More Time.[96] By June 20, 2019, When We All Fall Asleep had sold 1,304,000 equivalent album units, of which 343,000 are pure sales.[97]
In Canada, the album debuted atop the
national album chart with 46,000 total consumption units.[98] By the end of June 2019, the album had been certified double platinum in Canada and was the best-selling record of the year in the country with 174,000 equivalent album units.[99][100] In Mexico, the album had considerable success reaching number five on the
national record chart.[101] All of its singles were certified multi-Platinum while "
Wish You Were Gay", "
You Should See Me in a Crown" and "
Bad Guy" were certified Diamond.[102] It was the fifth best-selling English-language album and fifteenth overall in Mexico of 2019 (physical sales).[103][104] On March 13, 2023, it was certified double Diamond and four-times Platinum by
AMPROFON with over 840,000 units sold, making it the 12th
best-selling album in Mexico. In the United Kingdom, it also opened at number one on the country's
Official Album Chart with 48,000 combined sales, making Eilish the youngest ever solo female act to top the chart.[105] By its fourth week of release, it was certified gold by the
BPI, indicating 100,000 sold in the country.[106] It is the sixth best-selling album of the first half of 2019 in the UK, with 200,000 combined sales.[107] In Australia, the album entered the
ARIA Albums Chart at number one, with six of its songs occupying places in the top ten of the singles chart. In doing so, Eilish broke
Ed Sheeran's record with the most songs with simultaneous placement in this area of the chart.[108] It remained at this position for seven more non-consecutive weeks[109] and has since been certified Platinum.[110] The album returned to number one in Australia following its
Album of the Year win at the
62nd Grammy Awards.[111]
Worldwide, When We All Fall Asleep, Where Do We Go? had sold more than 1.2 million pure copies by December 2019, ranking as the fifth best-selling album of 2019 and third among female artists.[112] Aided by the album's success, Eilish also ranked as the fourth best-selling artist of 2019 and second among female artists after
Taylor Swift.[113]
Eilish embarked on two-month tour of Europe, beginning on February 11, 2019, at
Kesselhaus [
de], part of
Kulturbrauerei in Berlin, where she performed "Bury a Friend" and "When I Was Older" for the first time in concert. The tour lasted through March 6 and included dates at
Glasgow's SWG3 arena,
Manchester Academy, the
O2 Institute in Birmingham, and
Shepherd's Bush Empire in London.[114] It was later announced that she would perform a set of intimate acoustic shows at the
Pryzm club in London on March 7.[115]
Eilish also supported the album with a world tour – the
When We All Fall Asleep Tour, which was announced in February 2019. It began in April of that year with two performances at
Coachella,[116] the first of which was universally praised by critics, some of whom hailed it as the highlight of the day despite technical difficulties regarding
Vince Staples's microphone during his verse on the track "&Burn".[117][118][119][120] A second tour, the
Where Do We Go? World Tour, was announced in September 2019.[121] It began in March 2020 and was planned to conclude in September of that year, with plans to tour South America, Europe and Asia in addition to North America. Due to the
COVID-19 pandemic, the tour ended three days after the first show, with only three shows played in total.[122]
Eilish also appeared at the
Groovin' the Moo festival, which took place throughout the end of April and beginning of May.[123] Eilish was also part of the line-up of
BBC Radio 1's Big Weekend on May 25 in
Middlesbrough.[124] At the
Glastonbury Festival on June 30, Eilish appeared on the "Other Stage" as a warm up for British rapper
Dave, backed only by her brother on keyboards, a drummer and a plain, black stage. Her slot received widespread critical acclaim, with reviewers citing her engagement with the audience and versatile performance as reasons for their praise.[125][126][127][128][129][130][131]
When We All Fall Asleep, Where Do We Go? was met with widespread acclaim,[133] with several critics praising its macabre subject matter, cohesiveness, and Eilish and O'Connell's songwriting abilities.[137] At
Metacritic, which assigns a
normalized rating out of 100 to reviews from professional critics, the album has an average score of 82, based on 21 reviews.[133] Aggregator
AnyDecentMusic? gave it 7.5 out of 10, based on their assessment of the critical consensus.[132]
Reviewing in March 2019 for The Daily Telegraph,
Neil McCormick praised the album's lyrical content and wide range of musical influences, writing that "it sounds modern and old fashioned at the same time."[16]NME reviewer Thomas Smith opined that it "ticks all the boxes for a memorable and game-changing debut album" and applauded its fun and original qualities.[48] Matt Bobkin of Exclaim! remarked that the record displayed "a bold artistic vision and a willingness to move beyond the boundaries of pop conventions" and praised O'Connell's production as "meticulous".[33] Writing for Pitchfork, Stacey Anderson credited When We All Fall Asleep's success to Eilish's "creepy eccentricity" which "helps distance her from the music industry's historically lewd maceration of teen idols."[20] Christopher Thiessen of Consequence of Sound praised the album's "impressive cohesiveness and emotional engagement", and claimed that its production "perfectly complements" Eilish's vocals.[138]The Guardian's Laura Snapes echoed these sentiments, additionally characterizing O'Connell's production as "compellingly nasty".[18] Speculating as to the album's broader cultural impact,
Kenneth Womack wrote for Salon in May that the singer has "staked her claim as the reigning queen of electropop" and "the new pop
intelligentsia". While crediting O'Connell's production for elevating the "seamless storytelling", Womack said the album presents "a place that exists entirely within the miniature aural world" and is "like no place you've ever been before. Why? Because Eilish hadn't invented it yet."[139]
A number of critics applauded Eilish's ability to discuss the sentiments of her generation. Q writer Dorian Lynskey characterized the release as a "surprising, haunting album" that "will speak powerfully both to her peers and to anyone who remembers how youth can sometimes feel like an overwhelming weight."[135] Neil Z. Yeung of
AllMusic named the singer "an avatar for an audience that deals with similar mental health struggles and growing pains", and suggested that the album pointed to "a bright future that could truly go in any direction, as messy and hopeful as youth can get."[24] However, Chris Willman of Variety quipped that "you don't have to be under 21, or 71, to delight in real-dealness when you hear it," having dubbed Eilish "the real deal".[21]Will Hodgkinson, writing for The Times, commended the record's assured nature and added that it "captures one of those rare moments when an artist knows exactly how her audience feels because she feels the same way too."[136]
A few reviewers expressed reservations. Jason Lipshutz from Billboard deemed the album "often thrilling" despite, even due to, the "flaws ... intrinsic to its creator's truth" as listeners can hear Eilish is experimenting and "still figuring out what's in her bag of tricks".[62] Roisin O'Connor was more critical in The Independent, panning its production as "subpar" and the record as "dull and bloated" overall.[140]
Rankings
At the end of 2019, When We All Fall Asleep, Where Do We Go? appeared on numerous lists of the year's top albums. According to Metacritic, it was the third most frequently ranked album in the top 10 of year-end lists. Several critics and publications ranked it number one,[141] including veteran music critic
Robert Christgau,[142] who also named it the fourth-best album of the 2010s and said of Eilish, "No teenager I can recall has ever made such an impressive album, though I guess
Elvis's Sun Sessions gets an asterisk, and who knows what will become of her?"[143]
Select rankings of When We All Fall Asleep, Where Do We Go?
All tracks are written by
Billie Eilish O'Connell and
Finneas O'Connell, except where noted. All tracks are produced by F. O'Connell, with co-production on "Bitches Broken Hearts" by Emmit Fenn and additional production on "Bad Guy" by Billie Eilish.
When We All Fall Asleep, Where Do We Go?– Standard edition
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
^"Billie Eilish returns to #1". Australian Recording Industry Association. February 1, 2020.
Archived from the original on February 1, 2020. Retrieved February 1, 2020.
^Christgau, Robert (January 26, 2020).
"Dean's List 2019". And It Don't Stop.
Substack.
Archived from the original on January 28, 2020. Retrieved January 28, 2020.
^"Czech Albums – Top 100".
ČNS IFPI. Note: On the chart page, select 14.Týden 2019 on the field besides the words "CZ – ALBUMS – TOP 100" to retrieve the correct chart. Retrieved April 8, 2019.