A weedtuber (a portmanteau of the words weed and YouTube) is a vlogger (an online video content creator) who deals with issues surrounding cannabis. Since cannabis legalization of the 2010s [1] the producers/hosts sometimes consume cannabis on camera.
Popular weedtubers may have 300,000 or more channel subscribers. One (Joel Hradecky) has over one million as of early 2017. [2] [1] MassRoots listed 10 channels with over 100,000 subscribers in mid 2016. [3] The term "weedtuber" began to appear on Google Trends in early 2015. [4]
A sponsor is reported to be willing to pay a channel with over 100,000 subscribers between $300 and $1000 for mentioning their product. [1]
Legality
Some weedtube channels were produced where cannabis was illegal but tolerated at the time, like Vancouver, British Columbia's Stephen Payne aka "Marijuana Man". [5] [6]
See also
- Mukbang, content creators who eat for a video audience
References
- ^ a b c Jordan G Teicher (January 25, 2017), "The WeedTubers: these people make a living getting stoned on YouTube – These entrepreneurial twentysomethings are riding a wave of marijuana legalization to online celebrity. Call them Cheech and Chong for the digital age.", The Guardian
- ^ Sébastien Wesolowski (March 31, 2016), "How to Build an Empire by Getting High on YouTube: Legalization in the US has allowed marijuana mavens to build a following on camera", Vice
- ^ Austin Logan (June 29, 2016), Top 10 WeedTubers, MassRoots, retrieved 2017-02-09
- ^ "weedtuber" frequency graph, Google Trends, accessed 2017-02-09
- ^ Perrine Signoret (August 12, 2016), "Cannabis : le big bang des weedtubers", Libération (in French)
- ^ "What's It Like to Be an Internet-Famous Stoner?", Vice, June 17, 2015