| Broadcast area | La Crosse, Wisconsin |
|---|---|
| Frequency | 96.1 MHz |
| Branding | Mix 96.1 |
| Programming | |
| Format | Hot adult contemporary |
| Affiliations | |
| Ownership | |
| Owner | Magnum Broadcasting, Inc |
| WTMB, WBOG, WKBH-FM, WQCC | |
| History | |
First air date | March 11, 1992 (as WTRL-FM) |
Former call signs |
|
| Technical information [1] | |
Licensing authority | FCC |
| Facility ID | 39627 |
| Class | C2 |
| ERP | 44,000 watts |
| HAAT | 160 m (525 ft) |
Transmitter coordinates | 44°1′32.00″N 90°48′58.00″W / 44.0255556°N 90.8161111°W |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website |
961radio |
WLXR (96.1 FM, "Mix 96.1") is a radio station broadcasting a hot adult contemporary music radio format. Licensed to Tomah, Wisconsin, United States, the station serves the greater La Crosse area. The station is owned by Magnum Broadcasting [2] and features programming from AP Radio, Compass Media Networks and Premiere Networks. [3] The station no longer broadcast in HD radio. [4]
History
The station was assigned call sign WTRL-FM on August 8, 1990. On February 7, 1992, the station changed its call sign to WBOG, again on February 3, 1997, to WUSK, and on October 20, 2000, to WXYM. [5] From 2019 to 2020, the station re-broadcast on 107.1 from WKBH-FM HD3 until it became "Alt 107.1." [6] On September 7, 2021, WXYM added Elvis Duran for mornings.
On May 14, 2023, Magnum Communications changed the call sign from WXYM to WLXR-FM, which was the former call sign for WEQL. On May 29, the call sign changed again, to WLXR.
References
- ^ "Facility Technical Data for WLXR". Licensing and Management System. Federal Communications Commission.
- ^ "Magnum.media". Magnumbroadcasting.com. Retrieved 29 April 2016.
- ^ "WLXR Facility Record". United States Federal Communications Commission, audio division.
- ^ "HD Radio Station Guide". HD Radio. iBiquity.
- ^ "WLXR Call Sign History". United States Federal Communications Commission, audio division.
- ^ "Alt 107.1 Debuts In La Crosse". RadioInsight. Retrieved 2021-09-07.
External links
- WLXR in the FCC FM station database
- WLXR in Nielsen Audio's FM station database
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