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WWRZ Latitude and Longitude:

27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W / 27.853083; -81.867028
From Wikipedia, the free encyclopedia
WWRZ
Updated logo for WWRZ "MAX 98.3" in Lakeland, FL. The logo has an aquamarine oval covered by the letters "M-A-X" in large white letters. "Big Hits!" is spelled across the top of the logo, and "98.3 FM" is spelled along the bottom.
Max 98.3 logo with "Big Hits!" slogan.
Broadcast area Lakeland- Winter Haven
Frequency98.3 kHz ( HD Radio)
BrandingMax 98.3
Programming
Format Adult hits
Subchannels
Ownership
Owner Hall Communications
History
First air date
1990; 34 years ago (1990) (as WSCF)
Former call signs
  • WSCF (1990-Nov. 1990)
  • WXKT (1990-1991)
  • WOKD-FM (1991-1993)
  • WKGF-FM (1993-1996)
Call sign meaning
RZ = "Rose" (after previous moniker)
Technical information [1]
Licensing authority
FCC
Facility ID72687
ClassC2
ERP27,000 watts
HAAT203 meters (666 ft)
Transmitter coordinates
27°51′11.1″N 81°52′1.3″W / 27.853083°N 81.867028°W / 27.853083; -81.867028
Translator(s) See § HD subchannels and translators
Links
Public license information
Webcast Listen live
Website max983fm.com

WWRZ (98.3 MHz) is a commercial FM radio station in Fort Meade, Florida, broadcasting to the Lakeland- Winter Haven area of Central Florida. It broadcasts an adult hits radio format and is owned by Hall Communications.

Programming

Prior to January 2, 2006, the station was dubbed "98.3 The Rose" and had an Adult Contemporary format. Currently, the station uses the slogan "Big Hits" with a playlist that includes new wave, pop, rock, and dance hits. Songs from the 1970s through the 2000s are included. Current on air personalities include co-sidekicks Eric Michaels and Mike Lee. The rest of the schedule is largely automated, as is typical of most adult hits stations.

HD subchannels and translators

WWRZ simulcasts several stations on its HD subchannels. These subchannels are relayed by several translators.

Broadcast translator for WWRZ-HD2 (simulcasts WONN)
Call sign Frequency City of license FID ERP ( W) HAAT Class FCC info
W296CS 107.1 FM Lakeland, Florida 139198 250 131  m (430  ft) D LMS
Broadcast translators for WWRZ-HD3 (simulcasts WJIS)
Call sign Frequency City of license FID ERP ( W) HAAT Class FCC info
W240DB 95.9 FM Auburndale, Florida 76209 250 62  m (203  ft) D LMS
W242AK 96.3 FM Lakeland, Florida 76167 180 83 m (272 ft) D LMS
W291AG 106.1 FM Highland City, Florida 76175 250 186 m (610 ft) D LMS
W300CY 107.9 FM Lake Wales, Florida 145128 100 122 m (400 ft) D LMS
Broadcast translator for WWRZ-HD4 (simulcasts WLKF)
Call sign Frequency City of license FID ERP ( W) HAAT Class FCC info
W244BJ 96.7 FM Lakeland, Florida 138530 250 127  m (417  ft) D LMS

Former logos

98.3 The Rose logo Max 98.3 rebranded logo, 2006 - 2021

External links


  1. ^ "Facility Technical Data for WWRZ". Licensing and Management System. Federal Communications Commission.