The station originally launched on digital as WJXE-LP on December 1, 2007, and began branding as "Fresh TV".[2] The station entered an agreement with
Comcast to make the station available to all of its 300,000 subscribers in the Jacksonville area. It was to be offered on Comcast channel 14. The station claimed that its local programming was intended to be targeted towards
African Americans. Plans for the channel were aborted, and the station never signed on.
The station changed its call sign to WVVQ-LD on June 29, 2009.
The station changed its call sign to the current WUJX-LD on November 10, 2015 and became a Univision affiliate. In the summer of 2018, an entity known as Punch TV leased the station to carry its programming, and the station ended its Univision affiliation. As of late 2018, WUJX became a Spanish independent station, and added several subchannels of shopping and paid programming, ending the lease from Punch TV.