WUHQ-LP signed on in May 2003 airing
America's Store programming under the ownership of P & P Cable Holdings. It was well known in the Grand Rapids area for its "TV Mall" television series. The WUHQ call letters were previously used by channel 41 in Battle Creek (now
WOTV, and
ABC affiliate)—P & P Cable Holdings is known for picking up calls discarded by Michigan's radio and TV stations.
In 2005, WUHQ-LP added programming from
UATV and the
Mas Musica network to its schedule, becoming a bilingual (Spanish and English language) television station. The station aired videos of various Latin American music styles, including salsa/cumbia, regional Mexican, and contemporary Spanish-language hits. On September 25, 2006, Mas Musica was revamped as the new
MTV Tr3s network, which was created as a result of
Viacom's acquisition of Mas Musica. WUHQ carried MTV Tr3s programming, in addition to some shows from the
America One network.
In June 2006, Equity under the license name of "Marquette Broadcasting", acquired WUHQ-LP from P & P Cable Holdings. Equity owned two other stations in Michigan --
Marquette dual-
Fox/
MNTV affiliate
WMQF (channel 19) and
DetroitUnivision affiliate
WUDT-CA (channel 23). The sale closed in Fall 2006. In November 2006, there was reports of a substantial change in WUHQ's programming as a result.
On May 30, 2007, WUHQ-LP switched affiliations to
LAT TV, as part of a new deal between LAT TV and Equity. The LAT TV affiliation was dropped in late 2007, in favor of Equity's new music video network
Retro Jams. The LAT TV network was later folded in May 2008. WUHQ would later be briefly affiliated with the
Retro Television Network, before a contract dispute between Equity and RTN led to WUHQ's reaffiliation with Retro Jams.
WUHQ-LP was sold at auction to the
Daystar Television Network on April 16, 2009.[2] The station has since switched to digital operations on channel 29.