WIOV_(AM) References

WRLD
Reading, Pennsylvania;
Broadcast area	Reading, Pennsylvania
Frequency	1240 kHz
Branding	Loud 98.5
Programming
Format	Rhythmic CHR
Ownership
Owner	(Major Keystone, LLC);
History
First air date	1946; 78 years ago
Former call signs	WHUM (1946–1986); WAGO (1986–1993); WIOV (1993–2023)
Technical information
Licensing authority	FCC
Facility ID	55307
Class	C
Power	1,000 watts unlimited
Transmitter coordinates	40°19′29.4″N 75°56′29.0″W / 40.324833°N 75.941389°W
Translator(s)	98.5 W253CK (Reading); 99.3 W257DI (Reading);
Links
Public license information	Public file; LMS;
Website	loudradiopa.com

WRLD (1240 AM) is a commercial radio station licensed to serve Reading, Pennsylvania. The station is licensed to Major Keystone, LLC,^[2] and broadcasts an rhythmic contemporary radio format. Its programming is also carried on FM translators W253CK (98.5).

WRLD previously broadcast all home and away games of the Reading Fightin Phils, the Double-A affiliate of the Philadelphia Phillies, and the Reading Royals of the ECHL.

Cumulus Media sold the station to Major Keystone LLC on September 24, 2021.^[3] On January 17, 2022, following the sale's completion, the then-WIOV changed its format from sports to rhythmic CHR, branded as "Loud 98.5"; the "Loud" programming, including the WQHT-based morning show Ebro in the Morning, had previously aired on W257DI (99.3 FM) and on the HD4channel of WLEV.^[4]

The station changed its call sign to WRLD on May 1, 2023.

Previous logo

WIOV's logo under previous "ESPN 1240" branding
Previous CBS Sports Radio logo

References

^ "Facility Technical Data for WRLD". Licensing and Management System. Federal Communications Commission.
^ "AM Query Results for WRLD". fcc.gov. Federal Communications Commission. Retrieved 2016-05-12.
^ "Major Keystone Acquires Four Pennsylvania Stations From Cumulus". RadioInsight. Retrieved 2022-01-17.
^ Loud Radio Moves In Reading Radioinsight - January 17, 2022

[1] "Facility Technical Data for WRLD". Licensing and Management System. Federal Communications Commission.

[2] "AM Query Results for WRLD". fcc.gov. Federal Communications Commission. Retrieved 2016-05-12.

[3] "Major Keystone Acquires Four Pennsylvania Stations From Cumulus". RadioInsight. Retrieved 2022-01-17.

[4] Loud Radio Moves In Reading Radioinsight - January 17, 2022

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v t e Rhythmic Contemporary radio stations in the state of Pennsylvania
Allentown WHOL Easton WEST Farrell WLOA Hershey WWKL Reading WRLD
See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in Pennsylvania See also Contemporary Hit Radio Rhythmic KISS-FM MOVin

Previous logo

References

External links