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Vkusvill - is a Russian food retail chain founded by Andrey Krivenko in 2012 in Moscow. [1] As of March 2023, VkusVill has more than 1,350 stores in 72 Russian cities. [2]
In 2009 Krivenko opened the first store "Izbenka", which sold fresh dairy products. By 2012, the chain consisted of 140 stores in Moscow and the Moscow Oblast. [1]
In 2012, the first stores of the VkusVill chain were opened, which, in addition to dairy products, also sold groceries. [3]
In 2020, the first Vkusvill store abroad was opened in Amsterdam. However, this project was not successful and was closed in 2022. [4]
In November 2022, the company announced the start of sales of products in China. [5]
Plans to list VkusVill on Nasdaq and Moscow Exchange were canceled in 2022 due to Russia's invasion of Ukraine. [6]
In March 2023, Vkusvill launched food sales in Dubai through the YallaMarket app. [7]