Vinny Warren | |
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Born | |
Nationality | Irish, American |
Occupation | Advertising creative director |
Known for | Creating Whassup? advertising campaign |
Vinny Warren (born 5 April 1966) is an Irish-born American advertising creative director, most notable for his iconic " Whassup?" campaign for Budweiser (Anheuser-Busch). [2] [3] Warren was inducted into the Clio Awards Hall of Fame in 2006. [4] He is based in Chicago, Illinois.
Warren was born in Galway, Ireland in 1966. [1] Warren attended the National University of Ireland, Galway, [5] and moved to London in 1988, where he studied design and art. In 1990, Warren won a US Diversity Immigrant Visa lottery [6] and moved to New York, where he briefly worked as a horse and buggy driver in Central Park, [1] before being hired by advertising executive Ed McCabe in 1992.
Warren worked as a copywriter at McCabe & Co. Advertising from 1992 to 1994. In 1995, Warren moved to Chicago, [1] where he continued to work as a copywriter before being hired as a creative director by Doyle Dane Bernbach in 1998, where he worked extensively on developing advertisements for Budweiser.
In 1999, Warren developed the " Whassup?" campaign along with art director Chuck Taylor, [7] based on the short film True by Charles Stone III, who also directed the Budweiser variant. [8] The ad was a success, winning an immense number of advertising industry awards, including a Cannes Lions Grand Prix, [9] a Grand Clio, [10] and others. In 2006, the advertisement was inducted into the Clio Awards Hall of Fame. [4]
In 2006, Warren started his own advertising agency, The Escape Pod. Warren served as executive creative director [11] of The Escape Pod until 2021, when Warren left the agency and became a freelance creative director.
Warren has a wife and children, and lives in the suburbs of Chicago. [12]