Victory Liner, Inc. (VLI) is a bus company in the Philippines that was established in 1945 by José Hernandez, is recognized as one of the primary providers of bus transportation in the
Philippines, servicing key locations across
Luzon.[2] Initially using a fleet of repurposed military vehicles, the company was instrumental in meeting the
post-WWII demand for public transport.[3]
Over the years, Victory Liner has strategically grown its operations, upgrading its fleet and expanding service routes to meet the evolving needs of travelers. Today, it operates a comprehensive network that connects Central and Northern Luzon provinces, such as
Zambales,
Pampanga,
Bulacan,
Benguet,
Pangasinan,
Bataan,
Nueva Vizcaya,
Kalinga,
Isabela,
Nueva Ecija, and
Cagayan.[4]
Victory Liner deploys more than 1,000 buses in its daily operations.[1][5]
Etymology
The name "Victory Liner" draws its inspiration from the post-World War II era sentiment. In the 1940s, the term "Victory Joe," a nod to America's victory, resonated widely within the Philippines. José Hernandez, correlating his first name "Jose" with the English equivalent "Joe," deemed "Victory Liner" an apt and evocative name for his emerging transport business. [2]
This naming choice coincided with the company's early expansion, incorporating a team that included Hernandez as a driver-mechanic and Angel Mangahas in a similar role, with Leonardo D. Trinidad (a brother-in-law) as the conductor, Santiago Crisostomo as the mechanic, and Marta, Hernandez's wife, overseeing finances. Subsequently, Eugenio D. Trinidad, another brother-in-law, joined as a helper-conductor, contributing to the growing family operation. [3]
History
Victory Liner's beginnings trace back from the years of
Japanese occupation in the country. Jose I. Hernandez, a mechanic from
Macabebe, Pampanga, collected bits and pieces of machinery, metals and spare parts from abandoned
United States Armed Forces vehicles, intending to build a delivery truck from scratch for his family's resale business of rice, corn, vegetables and their home-made laundry soap. Upon completion of the truck, he was surprised to see that what he envisioned to be a delivery truck turned out to be more like a bus.[6]
In 2007, Victory Liner introduced its deluxe class for its
Baguio and
Cagayan Valley services.[9] The company was eventually passed on to the son of Jose Hernandez, Johnny Hernandez.[10]
In 2011, Victory Liner initially equipped 50 air-conditioned buses with
Sun Cellular Wireless Broadband to allow passengers with Wi-Fi-capable devices to log on to the Internet.[11]
In August 2023, Victory Liner classified its bus services as "Express" (via Expressway) and "Inner Cities" (via provincial towns) to make simplified travel choices for the passengers.[13]
On October 13, 2023, during the 78th anniversary event of Victory Liner, the bus company launched its Royal Class
sleeper bus for its Baguio,
Tabuk, and
Tuguegarao services.[14] The new buses were manufactured by
Volvo, with
Thaco assmebling the structural body.[15] The videos of the sleeper buses went viral on social media, causing some Royal Class trips to be sold out due to popular demand. Passenger services of the Royal Class sleeper buses begun on October 23.[16] As part of the anniversary, Victory Liner also restored its "Jardinera" vintage bus. The type, which was the very first bus that plied the Manila–Olongapo route in 1945,[17] embarked on a "Nostalgia Ride" tour around several tourist spots in
Baguio.[18]
Fleet
Victory Liner maintains and operates different buses from various manufacturers.