This article contains content that is written like
an advertisement. (August 2012) |
Industry | social media publishing software |
---|---|
Founded | May 2006 |
Founder | Reggie Bradford |
Successor | Oracle Corporation |
Headquarters | Atlanta |
Products | software-as-a-service (SaaS) |
Services | Publishing, management, moderation & measurement of customer relations across the social web |
Vitrue, Inc. is a provider of social media publishing software, offering software-as-a-service (SaaS) tools that integrate with Facebook and Twitter.
Vitrue Inc. was co-founded in Atlanta in May 2006 by entrepreneur Trevor Wright and former Tandberg Television president Reggie Bradford with venture capital from Neil Sequeira of General Catalyst Partners. [1] The company offers software and services to manage customer relations across the social web.
Working in partnership with Facebook as one of the "Preferred Developer Consultants [2]" , virtue publisher launched a suite of scheduling, moderation, and analytics tools for marketers in 2009. In May 2010, they released Vitrue Tabs, which added module tools and a way for marketers to target and segment content to their communities geographically.
Vitrue acquired Sharkle, founded by Trevor Wright, in May 2006. [3] As of 2011 [update], Virtue is undergoing global expansion. [4]
On May 23, 2012, Oracle Corporation announced the acquisition of Vitrue for $300 million. [5]
Competitors in the space include Hearsay Social and Social Ware. [6]