From Wikipedia, the free encyclopedia
VerticalResponse, Inc. is an American company providing software for sending
email marketing ,
online surveys and
direct mail for direct marketing campaigns.
[1]
[2]
[3]
[4]
[5]
[6]
[7]
[8] VerticalResponse's
market research has been quoted by multiple
media outlets , including
The Miami Herald ,
Associated Press ,
Bloomberg Businessweek and
Forbes .
[3]
[9]
[10]
[11]
[12]
[13]
[14]
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History
Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.
[16]
[17] The company secured $1.4 million from 18
angel investors in its first four years of existence.
[16] It turned its first profit in 2005.
[16]
In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing
social networking marketing campaigns.
[1]
[2]
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In 2013, VerticalResponse was acquired by
Deluxe Corporation .
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Awards
See also
External links
References
^
a
b
"The Daily Start-Up: Facebook Plays Matchmaker In Salesforce-Rypple Deal" . The Wall Street Journal. Retrieved August 2, 2013 .
^
a
b Courtney Rubin.
"VerticalResponse Acquires Roost" . Inc. Retrieved August 6, 2013 .
^
a
b
"Six ways to create buzz for your brand on Pinterest" . Miami Herald. Retrieved August 5, 2013 .
^ Geri Stengel (December 5, 2012).
"Outsourcing Customer Service May Be Penny Wise and Pound Foolish" . Forbes . Retrieved August 6, 2013 .
^ Jennifer Hoyt Cummings (July 13, 2012).
"Your Practice: Five questions to test your disaster plan" . Reuters. Retrieved August 4, 2013 .
^ Graham, Jefferson (February 9, 2009).
"E-mail professionals help get the word out" . USA Today. Retrieved August 1, 2013 .
^ Patrick Hoge.
"VerticalResponse sold for $27 million" . San Francisco Business Times. Retrieved August 7, 2013 .
^ Jake Anderson.
"Deluxe Corp. Buys Mktg. Firm For $27M As Profits Rise" . Twin Cities Business. Retrieved July 30, 2013 .
^
"Get Started: Small biz jobs; social networking" . Yahoo! Small Business Advisor. Retrieved August 5, 2013 .
^ Lasker, Zephrin (March 27, 2012).
"How the Advertising Industry Can Help America" . Forbes . Retrieved August 2, 2013 .
^ Carol Tice.
"Small Businesses Don't Have Time for Social Media -- and Don't Track Results" . Forbes . Retrieved August 3, 2013 .
^
"Small businesses spending more time and money on social media (infographic)" . Tech Journal. Retrieved August 6, 2013 .
^ Steve McKee.
"How to Run an Effective Social Media Program" . Bloomberg. Archived from
the original on March 22, 2013. Retrieved August 7, 2013 .
^ Steve Woods.
"Blogging Your Small Business to Success" . Technorati. Retrieved August 4, 2013 .
^ Anita Ferrer (22 February 2013).
"Nonprofits Raise the Social Networking Bar" . Associations Now. Retrieved August 3, 2013 .
^
a
b
c Elizabeth Browne.
"Vertical Response rises to the top" . San Francisco Business Times. Retrieved August 7, 2013 .
^
"Janine Popick" . Huffington Post. Retrieved August 5, 2013 .
^ Robin Wauters (15 December 2011).
"VerticalResponse Buys Social Media Marketing Technology Startup Roost" . Tech Crunch. Retrieved August 5, 2013 .
^ Courtney Rubin.
"VerticalResponse Acquires Roost" . Inc. Retrieved August 4, 2013 .
^ Anita Campbell (26 July 2013).
"VerticalResponse Email Marketing Company Acquired by Deluxe" . Small Business Trends. Retrieved August 6, 2013 .
^ Matt McGee (26 July 2013).
"Deluxe Buys Vertical Response For $27 Million" . Marketing Land. Retrieved August 2, 2013 .
^
"VerticalResponse sold for $27 million" . San Francisco Business Times. Retrieved August 7, 2013 .
^ Pace Lattin.
"Vertical Response Bought by Deluxe Corp" . Performance Marketing Insider. Retrieved August 2, 2013 .
^
"Online Business Awards - 2012 About.com Readers' Choice Awards" . About.com. Retrieved August 8, 2013 .
^
"Fast 100 Show All the Ways to Grow" . San Francisco Business Times. Retrieved August 2, 2013 .
^
"Deloitte Fast 500 Rankings 2011" (PDF) . Deloitte. Retrieved August 1, 2013 .
^
"Bay Area companies named US Chamber award winners" . Silicon Valley Business Journal. Retrieved August 3, 2013 .
^
"Award Winners" . SFChamber.com. Retrieved August 6, 2013 .