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Godiva Chocolatier
Company type Subsidiary
Industry Confectionery production
Founded1926
FounderJoseph Draps
Headquarters
333 West 34th Street New York, New York 10001 USA [1]
,
USA
Area served
Worldwide
Key people
 Annie Young-Scrivner
ProductsFood and Beverage
Parent Yıldız Holding
Website www.godiva.com

Godiva Chocolatier is a Belgian manufacturer of a range of premium chocolate creations. Godiva, founded in 1926, was purchased by the Turkish Yıldız Holding, owner of the Ülker Group, on November 20, 2007. [2] [3] [4] [5] The company has a presence in more than 100 countries with distribution in over 800 boutiques, Global Travel Retail, department and specialty stores, and online . [6]

Godiva's signature package is the Gold Ballotin (French for "small, cardboard box of chocolates"). Godiva also produces seasonal and limited-edition chocolates with special packaging for major holidays. Godiva also has license agreements for the production of ice cream, cheesecake, coffee pods and liqueur that comes in several chocolate-related flavors.

History

Godiva was founded in 1926 in Brussels, Belgium, by Joseph Draps who opened his first boutique in the Grand Place in Brussels under its present name, in honour of the legend of Lady Godiva. [7] The first Godiva shop outside Belgium was opened in Paris on the fashionable Rue Saint Honoré in 1958. In 1966, the company's products reached the United States, where they were sold at luxury shopping centers. The following year, it was purchased by the Campbell Soup Company. In 1972, the first Godiva boutique in North America was opened on New York City's Fifth Avenue. [8]

By 2007, Godiva had annual sales of approximately $500 million. In August of that year, Campbell Soup Company announced it was "exploring strategic alternatives, including possible divestiture, for its Godiva Chocolatier business"; the company said the "premium chocolate business does not fit with Campbell's strategic focus on simple meals". [9]

On December 20, 2007, Campbell announced that it entered into an agreement to sell Godiva to Yıldız Holding based in Istanbul, Turkey, which is the owner of Ülker group and the largest consumer goods manufacturer in the Turkish food industry. [2] [10] The acquisition was completed on March 18, 2008, for $850 million. [11]

Godiva today

The company has a presence in more than 100 countries with distribution in over 800 boutiques, Global Travel Retail, department and specialty stores, and online. GODIVA offers a range of chocolate creations and is dedicated to innovation and excellence in the Belgian tradition. GODIVA is committed to developing, manufacturing and delivering food and beverage products that are safe, of the highest quality and consistently exceed customer expectations. From its famous truffles and shell-molded chocolate pieces to its European-style biscuits, individually wrapped chocolates, gourmet coffees, hot cocoa, Chocolate Soft Serve and other indulgences, GODIVA is committed to bringing the ultimate chocolate experience to the world. [12]

Godiva opened (May 2012) Café Godiva [13] in London’s Harrod’s Department Store. The 40-plus table venue features Godiva’s chocolate beverages, pastries, and chocolates. The company also has a store in the Harrods Food Hall.

Godiva is a participating member of the World Cocoa Foundation and Cocoa Horizons Foundation. The company is a partner of Save the Children, and began The Lady GODIVA Program which partnered with FEED Projects in its first year. [14]

The Legend of Lady Godiva

When Lady Godiva, wife of Lord Leofric, protested against the taxation of his subjects, she agreed to ride through the streets of Coventry, "clad in naught but her long tresses", and so long as the residents remained in shuttered buildings their tax burden would be lifted. The following morning she made her famous ride and, despite being the ultimate temptation, the citizens graciously remained indoors. Leofric kept his word and reduced the taxes to the delight of his subjects, ensuring Godiva's legendary status through the centuries.

With a Belgian heritage dating back to 1926, GODIVA Chocolatier is the global leader in premium chocolate. Inspired by the values of Lady Godiva - her passion, generosity, and pioneering spirit -- GODIVA's legendary name has become a universal symbol of luxury, quality and the most delicious chocolate. [15]

Legal issues

Lawyers of the company have sent a series of letters warning the Lady Godiva public house in Geneva, Switzerland, that they are infringing upon their intellectual property with the latest asking them to cease and desist from using the name. Pru Porretta, MBE, who was behind the revival of Dame Goodyver's Daye in Coventry, England, where a procession through the city's streets includes her representing Lady Godiva riding a horse commented "I think it's very sad. Godiva was a great woman who challenged her husband to stop the terrible things that were happening to the people. I'm sure Lady Godiva wouldn't care for a company which seems to be taking something that wasn't theirs originally and wants to use it for themselves and nobody else. It's about our rich heritage. I would say it's morally wrong". [16]

See also

Gallery

  • Godiva Golden Box 24 pralinen
    Godiva Golden Box 24 pralinen
  • A Hong Kong branch
    A Hong Kong branch
  • Godiva store in North America
    Godiva store in North America

References

  1. ^ "Godiva". Godiva Chocolatier.
  2. ^ a b Ülker Group to buy Campbell's Godiva
  3. ^ Lady Godiva becomes Bride of Istanbul Archived November 17, 2015, at the Wayback Machine
  4. ^ A Giant Step by Ülker: World’s Number One Premium Chocolate Brand is Now Ülker’s Archived June 16, 2008, at the Wayback Machine
  5. ^ "Yildiz buys Godiva for $850m". Trend-news.com. Archived from the original on 2011-10-03. Retrieved 2012-01-27.
  6. ^ History of Godiva Archived 2007-09-18 at the Wayback Machine from the company's "Careers" website
  7. ^ The History of Godiva Chocolatier, from the company's website
  8. ^ Godiva Chocolatier, Inc. from a profile in International Directory of Company Histories via findarticle.com
  9. ^ Campbell To Explore Strategic Alternatives For Godiva Business Archived 2007-08-19 at the Wayback Machine, a Campbell's press release via shareholder.com
  10. ^ GEOFF MULVIHILL; 533 words. "Turkish company buys Godiva". HighBeam Research. Retrieved 2012-01-27.{{ cite web}}: CS1 maint: multiple names: authors list ( link) CS1 maint: numeric names: authors list ( link)
  11. ^ Campbell Completes Sale of Godiva Chocolatier to Yıldız Holding for $850 Million [ dead link]
  12. ^ "Godiva, Everywhere". Godiva. Retrieved 30 December 2012.
  13. ^ "Godiva Chocolate Cafe". Godiva UK. Retrieved 20 May 2013.
  14. ^ "Sustainable Practices | GODIVA". www.godiva.com. Retrieved 2018-01-08.
  15. ^ "Who was Lady Godiva?". HISTORY.com. Retrieved 2018-05-16.
  16. ^ http://www.bbc.co.uk/news/uk-england-coventry-warwickshire-29596513

External links

Wikimedia Commons has media related to Proteinlover/sandbox2.

Category:Campbell Soup Company brands Category:Chocolate companies Category:Companies based in Brussels Category:Retail companies established in 1926 Category:Brand name chocolate Category:Yıldız Holding Category:Food and drink companies established in 1926 Category:1926 establishments in Belgium

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