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Introduction
MODO Eyewear is an eyewear company based in New York City that designs, produces and distributes prescription frames and sunglasses. Its portfolio includes several licensed brands in addition to its house brands. Modo’s products are primarily manufactured in Japan and are marketed in optical boutiques, specialty and department stores in over 50 countries worldwide.
History
1990: Alessandro Lanaro creates his own brands Modo, M+ and Saki with office in Soho, New York
1992: Global Expansion to Europe and Asia
2003: Modo signs License Agreement with Baby Phat and Phat Farm
2006: Modo signs License Agreement with Derek Lam
2006: Modo moves its Distribution center to Ohio
2007: Joint Venture with Fabien Baron
2007: License Agreement with 3.1 phillip lim
2007: License Agreement with Tretorn
2007: European sales and distribution office is established in Milan, Italy
2008: Partnership with NetJets
2008: Launch of first ecommerce website www.modo.com <
http://www.modo.com/> and www.modoshop.com
2008: First Modo Boutique opens in Nolita, New York
2009: Modo adds Sports brands such as NFL and US Open to its portfolio
2009: License Agreement with 7 For All Mankind
2009: Launch of Eco (Earth Concious Optics), the first and only validated eyewear collection made of a at least 95% recycled materials.
2009: Launch of www.eco-optics.com
2009: Partnership with Trees For the Future and UL Environment
2009: Collaboration with Jason Wu
2010: Member of 1% for the Planet
2010: FastCompany.com names Eco "the greenest glasses on the planet"
2011: Partnership with model and environmentalist Summer Rayne Oakes as Eco's Brand Ambassador