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Differentiation Strategy

Successful differentiation is displayed when a company accomplishes either a premium price for the product or service, increased revenue per unit, or the consumers' loyalty to purchase the company's product or service (brand loyalty). Differentiation drives profitability when the added price of the product outweighs the added expense to acquire the product or service but is ineffective when its uniqueness is easily replicated by its competitors.^[1]

^ Gamble, Arthur A. Thompson, Jr., A.J. Strickland III, John E. (2010). Crafting and executing strategy : the quest for competitive advantage : concepts and cases (17th ed. ed.). Boston: McGraw-Hill/Irwin. p. 149. ISBN 9780073530420. {{ cite book}}: |edition= has extra text ( help)CS1 maint: multiple names: authors list ( link)

[1] Gamble, Arthur A. Thompson, Jr., A.J. Strickland III, John E. (2010). Crafting and executing strategy : the quest for competitive advantage : concepts and cases (17th ed. ed.). Boston: McGraw-Hill/Irwin. p. 149. ISBN 9780073530420. {{ cite book}}: |edition= has extra text ( help)CS1 maint: multiple names: authors list ( link)

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