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Work

Petra Cortright makes videos, images, and paintings that reflect on online experiences. Her first video, vvebcam (2007), has been canonized as an important work in the history of video art. ^[1] In vvebcam Cortight films herself while playing with the special effects built into the webcam software used to make the video. It is often noted that her physicality in vvebcam, as captured by the webcam, mirrors that of the work's viewer. vvebcam has also been heralded as shortly predating the rise of the "self-portraiture practice known as the selfie". ^[1] On Saturday, December 10, 2011, vvebcam (2007) was removed by YouTube because of Cortright's extensive use of "offensive" key words. "vvebcam", now archived in Rhizome ArtBase, has been exhibited extensively and is widely discussed in critical and academic circles. ^[2]

In 2011 Cortright collaborated with Ilia Ovechkin to create Video Catalog, a work where the monetary value of her videos is determined by an algorithm based on YouTube views. ^[3]

With Vicky Deep in Spring Valley (2012), Cortright explores the nature of the computer interface by presenting a fantasy assembled layer on layer with video composition tools. The end result is a film that is about user interaction with the internet rather than a cinematic narrative. Cortright was selected to participate in the Frieze Art Fair in London where she produced her self-portrait, "Bridal Shower (2013)", ^[4] a film where she experiments with the physical qualities of a production studio. ^[5] The film was subsequently broadcast on British public television station Channel 4.

In 2014, Cortright began a collaboration with fashion designer Stella McCartney, creating a series of videos where Cortright uses glitches and video manipulation to showcase and contrast patterns on the garments designed by McCartney that she models. ^[6]

Her works have been shown at the New Museum in New York, ^[7] Rhizome, the Venice Biennale., ^[8] the 2010 01SJ Biennial in San Jose, California, ^[9] and the 12ième Biennale d'art contemporain de Lyon. ^[10]