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Logical Design Solutions
Company typePrivate
IndustryManagement Consulting
Founded1990
Headquarters
Florham Park, New Jersey
,
USA
Area served
Worldwide
Key people
Mimi Brooks
(Founder, President and CEO)
Bruce Lovenberg
(CFO)
Eric Dalessio
(VP, Client Services)
Marty Burns
(VP, Technology & Operations)
Gary Sikorsky
(VP, Analysis & Design)
Mauricio Barberi
(SVP, Marketing & Business Development)
ServicesOnline Channel Lifecycle Services
  • Strategy
    • Online strategy & solution definition
    • Discovery & assessment
    • Road-mapping & rational release planning
  • Design
    • Business process, relationship analysis
    • User experience analysis & design
    • Content analysis & information design
    • Architecture planning & design
  • Realization
    • Implementation
    • Migration planning & execution
    • Portal operations
    • Change management

Consulting Services

  • Governance design
  • Methodology support
  • Standards & framework design
  • Program management
  • Implementation management
Website / www.LDS.com


Logical Design Solutions (Consulting Firm) Logical Design Solutions is a management consulting and design firm focused on delivering online solutions that drive transformational change for large commercial and public sector enterprises. Since 1990, LDS has partnered with dozens of Fortune 500 companies and federal government agencies. [1] Today, LDS continues to invest heavily in evolving its business-aligned and user-centric methodology, and its analytical capabilities, to help its clients conceive, design and deploy award-winning online solutions. [2] LDS is a privately-held company registered in the State of Delaware and headquartered in Florham Park, New Jersey. [3]


History

Despite its focus on the online channel, LDS’s beginnings actually predate the Web. LDS started in 1990 by designing technology-based business solutions in mainframe and client-server environments that emphasized the user experience. [4] During this time, LDS also developed interactive multimedia pieces for sales, education and marketing, even designing an online marketplace for the early PDA that was featured for a year at Walt Disney World's Epcot Center. [5]

LDS embraced the Web in 1993, and in 1994 partnered with AT&T and Netscape to build the first corporate-wide, secure and personalized “intra-web.” [6] By the early 2000’s, LDS was fully invested in the enterprise portal – or intranet – space, serving almost exclusively Fortune 500 clients across multiple verticals. [7] Most of LDS’s work was centered around its clients’ human resources and corporate communications needs, and involved creating portal strategies, then designing and implementing fully integrated online solutions that fulfilled those strategies. This work resulted in several awards, including the 2007 International Association of Business Communicators Gold Quill Award with Motorola [8], the 2009 Nielsen Norman Group Top 10 Intranet of the Year Award with McKesson [9], and the 2010 Web Marketing Association’s Standard of Excellence WebAward for Valero Energy Valero.com. [10]

By 2008, LDS diversified its clientele with inroads into the Federal Government marketplace, winning subcontracts with Booz Allen Hamilton and Northrop Grumman in support of the U.S. Department of the Treasury. [11] This work continues to be an excellent complement to LDS’s commercial engagements, having won the 2010 Interactive Media Awards Outstanding Achievement Award in the Government Category. [12]

Today, LDS’s perspective has broadened beyond the enterprise portal to address all aspects of its clients’ online ecosystem, both inside and outside the enterprise, and considering all its constituents: employees and associates, partners and suppliers, and customers.

Notable Contributions

Over the years, LDS has been credited with helping to shape the online channel dialogue through an active knowledge-sharing program that includes several well-established resources:

  • Since 2003, LDS has been publishing and distributing free of charge The Enterprise Portal: Our Perspective on Portals and the Online Channel, an annual anthology of articles and perspectives covering all aspects of the online ecosystem. [13]
  • Since 2004, LDS has delivered free, hour-long, weekly webcasts that showcase how enterprises are employing online channel best practices to create enduring value for their stakeholders and constituents. [14]
  • The Language of Portals, now in its second edition. This free portal resource is credited with helping to establish a common and consistent enterprise portal language. It introduces concepts that have become common in the online channel arena, such as the Portal Design Standard, the Portal Ecosystem, and the Attributes of the User Experience. [15]
  • The Evolution of the Portal, a free poster, now in its second edition, which provides a well-informed perspective on how enterprise portals have evolved from the Web’s early years to today’s comprehensive, intelligent online channels and to tomorrow’s next generation, integrated, multichannel, cross-constituent Web ecosystem. [16]


References

1. ^ http://www.LDS.com
2. ^ http://www.forrester.com/events/eventdetail/0,9179,2464,00.html?sTab=sponsors
3. ^ http://www.LDS.com
4. ^ Making the Right Connection, May 18, 1998, Smart Reseller magazine.
5. ^ The Enterprise Portal: Perspectives on Portals and the Online Channel, 2010, LDS ( http://www.LDS.com)
6. ^ LDS: A Decade of Designing for the Web, December 13, 1999, VARBusiness magazine. ( http://www.mondotimes.com )
7. ^ The Enterprise Portal: Perspectives on Portals and the Online Channel, 2010, LDS ( http://www.LDS.com)
8. ^ http://www.iabc.com/awards/gq/winners/2007.htm
9. ^ http://www.nngroup.com/reports/intranet/2009/
10. ^ http://www.webaward.org/
11. ^ http://www.gsaelibrary.gsa.gov/ElibMain/contractorInfo.do?contractNumber=GS-35F-0083W&contractorName=LOGICAL+DESIGN+SOLUTIONS%2C+INC.&executeQuery=YES
12. ^ http://www.interactivemediaawards.com/winners/gallery.asp
13. ^ The Enterprise Portal: Perspectives on Portals and the Online Channel, 2010, LDS ( http://www.LDS.com)
14. ^ http://www.LDS.com
15. ^ http://www.LDS.com
16. ^ http://www.LDS.com


External links 

(
http://www.LDS.com/)


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